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Vision Study Series

Beyond Expectations: Elevating Experiences in a Frictionless World

Explore shopper and associate insights and see how retailers are raising the bar to meet soaring customer expectations. Learn how frictionless experiences, personalized interactions and innovative technology strategies are drivers of customer loyalty and elevated satisfaction. No sign-up required.

Insights to Inform Customer Experience Strategies

Overview

Retail is evolving, with shopper satisfaction dipping both online and in-store. Zebra’s 17th Annual Global Shopper Study uncovers some of the causes: service gaps, product shortages, and inefficient checkouts. Discover how retailers are planning to address these issues using technology, personalization, and strategies to enhance customer interactions, support associates and improve convenience. Explore the insights and investments fueling long-term success.

Details

  1. Understand the technology gaps, with decision-makers often overestimating shopper satisfaction in key areas where digital support can help.
  2. Learn why personalization is crucial as shoppers still value face-to-face interactions despite the rise of self-service.
  3. Explore how associates' access to customer insights can significantly strengthen connections and increase sales effectiveness.
  4. See how shoppers increasingly prefer a blend of self-service convenience and personal attention to elevate the shopping journey.
Content Type
Vision Study Report
 
Read Time

6-9 minutes

Topics
  • Decision-makers overestimate shopper satisfaction.
  • Customers’ expectations in the era of personalization.
  • Technology’s role in helping to reverse declining shopper satisfaction.
  • Balancing self-service convenience and human connection.

76%

 

of shoppers want to interact with in-store associates.

78%

 

of shoppers agree self-checkouts improve the customer experience.

57%

 

of shoppers left stores without finding all the items they needed, a 16pp improvement since 2020.

Other Reports in the 17th Annual Global Shopper Study Series

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