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Vision Study Series

The Retail Imperative: Thriving in a World of Infinite Choice

Discover trends reshaping how retailers approach transforming the customer experience to reduce friction, enhance personalisation, and empower associates to thrive, while driving profitability. Learn how decision-makers navigate rising customer expectations and converging digital and physical shopping channels. No sign-up required.

Zebra's 17th Annual Global Shopper Study

Overview

Retail is undergoing a profound transformation, and the stakes have never been higher. As customer expectations rise and satisfaction with online and in-store experiences declines, retailers are reimagining how to deliver exceptional experiences that foster loyalty. This report uncovers the forces driving these shifts and how retailers are leveraging technology and innovation to enhance customer interactions, empower associates, and protect profits. Explore the trends shaping the future of retail and the strategies planned to set new standards for long-term success.

Details

  1. Explore how expectations for seamless, personalised shopping experiences are setting new benchmarks for customer loyalty and satisfaction.
  2. Gain fresh insights into why persistent issues like inventory management and profit protection continue to evolve and demand next-generation approaches.
  3. Get valuable insights into how technology can help employees manage tasks, reduce stress, and feel more valued in their roles.
  4. Examine the pressures decision-makers are under to minimise inventory shrink and their plans to leverage AI and automation to preserve profits in ways that go beyond traditional methods.
Content Type
Vision Study Report
 
Read Time

6-9 minutes

Topics
  • The impact of seamless, personalised shopping experiences on customer engagement and loyalty.
  • The role of technology in enhancing associate well-being, productivity and improving morale.
  • Using generative AI, prescriptive analytics and RFID to combat theft and shrink through loss detection.
  • Improving real-time inventory visibility for increased customer satisfaction.

71%

 

of shoppers are concerned about the lack of help from associates--an increase of 8 pp YoY.

83%

 

of associates struggle to prioritise tasks due to the increasing complexity of their roles.

44%

 

of decision-makers believe Generative AI would improve their organisation’s loss prevention efforts.

Other Reports in this Series

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