Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra’s Mobility DNA software suite is core to every Zebra handheld mobile computer, wearable and tablet used by your front-line workers. It’s the toolset that helps power and protect devices, save workers time, and prevent IT team burnout. It’s also the key to device longevity, around-the-clock device availability, and overall fleet manageability.
Some might argue that an enterprise mobility management (EMM) platform is the glue that holds a mobility solution together – that keeps the operating system (OS) updated, devices fortified against security threats, and apps running optimally. They aren’t wrong. However, some of the above actions actually leverage Mobility DNA under the covers.
That’s right…the EMM isn’t always the only answer to problems you might face when managing mobile technology solutions. In fact, Zebra’s Mobility DNA software suite was built primarily to offer solutions to problems the EMM and Google alone don’t solve. Each of the Mobility DNA tools available today have been designed to help maximize mobile device user productivity and minimize IT complexities, extend each deployed device’s lifecycle and, in the end, lower your total cost of ownership (TCO) for mobile technology overall.
As the size and importance of the Mobility DNA suite has grown, though, we’ve realized that it can be hard to keep track of every required mobile device management action and every tool required to take action. That’s why we created Zebra DNA Cloud, a new way to access your Mobility DNA tools in one place.
Here to give us the full scoop on Zebra DNA Cloud, how it works, and how it compares to (and complements) an EMM is Adam Arruda the Senior Product Manager for Device Lifecycle Solutions within Zebra’s Enterprise Mobile Computing unit:
Your Edge Blog Team: First off, what is Zebra DNA Cloud?
Adam: It's a new cloud-based interface that gives anyone responsible for managing Zebra handheld mobile computers, wearables and tablets a way to easily access the solutions we’ve built to help deploy, manage, and optimize every stage of their devices’ lifecycle. The Zebra Mobility DNA tools customers need most are now consolidated into this single cohesive Zebra DNA Cloud interface.
Your Edge Blog Team: So, this is something that will make the IT team’s job easier?
Adam: Zebra DNA Cloud is designed to help everybody, from IT to operations managers to Zebra mobile device users and third-party partners. What I like most about this new intuitive interface is that even a non-technical person can log in, see available tools, and use them to effectively stage, configure, monitor and update a device.
Your Edge Blog Team: Can Zebra DNA Cloud be used to set up automatic OS, application, or security updates as well?
Adam: Yes, it can be used to update apps and the Android OS over the air in a simplified manner. Plus, with Zebra DNA Cloud, organizations can tailor device settings to meet their specific needs by leveraging Mobility Extensions (Mx). So, they’ll be able to manage and configure applications however needed to ensure users have access to the applications required to accomplish their work. Administrators can also leverage LifeGuard OTA to ensure their devices are always up to date with the latest features and security, all with a single click—and without having to physically touch each device.
Your Edge Blog Team: Zebra Mobility DNA tools have been around for years. Why did you decide to create this consolidated cloud-based interface now?
Adam: You’re right, over the years we’ve introduced numerous tools as part of Mobility DNA to help our customers and partners get more out of their devices. The one glaring challenge we identified was the fact that, because these tools had been built over a number of years, there were some inconsistencies in how they look and work and where they are deployed. They also lacked the ability to work together in some cases in terms of how they exchanged data. Plus, with more and more customers using the cloud, it opened the door to have this seamless interface for our value-added solutions, such as Enterprise Keyboard, Enterprise Browser, LifeGuard OTA, and the like.
Your Edge Blog Team: Has the functionality of any Mobility DNA tool changed with Zebra DNA Cloud? Or just the way the Mobility DNA toolset is now accessed?
Adam: The beauty of what we are doing is that we’re harnessing the power of the mobile device management solutions we’ve already made an investment in and creating a new, improved way for customers and partners to interact with them. Zebra DNA Cloud really takes advantage of the existing Zebra software, as you mentioned, to provide all parties access to the secure solutions they need to help deploy, manage and support every stage of device lifecycles.
Your Edge Blog Team: If a customer already has an EMM, why should they pay for Zebra DNA Cloud as well?
Adam: Great question. Today, many of our customers use third-party EMM solutions to help manage their mobile device fleets, which is awesome and the reason we work so closely with our EMM independent software vendor (ISV) partners. That said, these same customers still look to Zebra to fill use cases and needs of their devices’ lifecycles that may not be possible for their EMM to solve. For example, things like LifeGuard OTA updates, Zebra application configuration, and battery health insights are tools and capabilities they won’t get with an EMM. However, Zebra DNA Cloud will provide that unified interface for these features (and more), and that interface (and all Zebra Mobility DNA tools) will coexist with a customer’s existing EMM.
Your Edge Blog Team: Can you leverage Zebra DNA Cloud if you don’t have an EMM?
Adam: Absolutely. The great thing about this interface is that it will work both with and without an EMM platform in place. In fact, those customers with very basic requirements for managing their devices could use Zebra DNA Cloud in lieu of an EMM. Mobility DNA already supports these requirements in full, so they wouldn’t lose any device management capabilities by opting for Mobility DNA – and Zebra DNA Cloud access - alone. Down the line, if they require more capabilities and control that only a third-party EMM offers, they can migrate from Zebra DNA Cloud to that EMM.
Until then, I highly recommend that anyone who does not have an EMM take full advantage of Zebra DNA Cloud. It’s the easiest way to see what’s happening with their devices, the most efficient way to maintain their fleet, and the best way to help keep mobile devices secure. Without Zebra DNA Cloud, it’s going to be more difficult to ensure devices have the latest features and are protected against the growing number of threats. It will also take far more resources to keep devices available so front-line workers can stay productive. Plus, with Zebra DNA Cloud, you can limit user access to devices, apps and even the Mobility DNA tools, which helps reduce system vulnerabilities.
Your Edge Blog Team: Is there a charge to use Zebra DNA Cloud?
Adam: Customers can use some features free of charge, however there are select features that have a small license fee. That’s why we say Zebra DNA Cloud is a freemium offering. Many of the existing Mobility DNA tools like StageNow, Enterprise Keyboard Designer or Power Precision Console were free before and will remain free in the cloud. However, tools used to manage LifeGuard updates, install applications and implement configurations over the air will be part of the licensed tool. Anyone who wants to confirm what’s free and what requires the licensing fee should speak with their Zebra account manager or partner.
Your Edge Blog Team: If a customer decides not to use Zebra DNA Cloud, can they continue to use Zebra Mobility DNA tools as they do today?
Adam: They can. We have no plans to end support for existing tools with the launch of Zebra DNA Cloud, although we believe that by moving them to a centralized, intuitively designed portal, it will make it easier for our customers and partners to benefit from them. Existing solutions will still be available on Zebra’s Support Portal for download or, in some cases, Google Play.
Your Edge Blog Team: Though Zebra DNA Cloud was just officially released, some customers had the opportunity to trial it during beta testing, correct? What was their feedback?
Adam: Over the past 2+ years, we worked with a number of partners globally to help test different solution concepts, provide feedback on use cases they encounter, as well as validate that this solution really filled a need. The feedback has been critical in allowing us to get to where we are today. It has been clear from their feedback that keeping things simple (non-technical) and easy to use was of utmost importance to making this product a success, which we believe we’ve been able to achieve. Also, we highlighted a number of different use cases we thought we could solve and had our partners validate those, which ensured we weren’t going to compete with any of our independent software vendor (ISV) or value-added reseller (VAR)/Zebra Alliance partners, and that Zebra DNA Cloud would actually fill holes that exist today.
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You can learn more about Zebra DNA Cloud here or by contacting your Zebra account manager.
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Adam Arruda is a Product Manager responsible for driving Zebra's partner-facing Administrator Tools strategy. He has more than 15 years of technology industry experience and has spent the past eight years in the Mobile Management and Support space. He works closely with ISVs, OEMs and VARs to help customers execute effective mobile strategies.
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