Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s grocery technology solutions, featuring hardware and software for improving retail shelf management, ordering and replenishment.
Enhance e-commerce operations with Zebra’s real-time inventory and automated workflows. Ensure accurate fulfillment, efficient returns, and seamless service.
Zebra’s technology solutions for department stores and specialty stores, feature hardware and software for retail management and workforce management.
Zebra’s omnichannel fulfillment technology solutions, feature hardware and software for timely order processing across channels and unified customer experience.
Zebra’s retail inventory management solutions, feature hardware, software and supplies for optimizing inventory management and demand forecasting.
Enhance transactions with Zebra’s POS technology solutions, featuring hardware, software and supplies for optimizing the checkout experience.
Zebra’s customer experience technology solutions, feature hardware and software for delivering personalized retail experiences and self-service capabilities.
Safeguard profits with Zebra’s retail loss prevention technology solutions, featuring hardware and software for enhancing security and product movement visibility.
Zebra’s associate engagement technology solutions, feature hardware and software for shift scheduling, task management, and team communications.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Zebra’s hospital technology solutions, feature hardware and software for automating health system processes, reducing errors, and ensuring compliance.
Zebra’s patient registration technology solutions, featuring hardware, software, wristbands, and supplies improve patient identification for safer registration.
Optimize critical assets with Zebra’s healthcare asset tracking technology solutions, featuring hardware and software for ensuring equipment readiness.
Improve decision-making with Zebra’s Health Information Technology solutions, featuring hardware and software for enabling secure communication and data access.
Reduce lab errors with Zebra’s sample identification technology solutions, featuring hardware, software, labels, and supplies for accurate sample and specimen labeling.
Improve pharmacy workflows with Zebra’s pharmacy automation technology solutions, featuring hardware, software, labels, and supplies to reduce medication errors.
Zebra’s point-of-care solutions, feature hardware, software, and supplies for mobile access to critical information, patient ID, specimen collection and labeling.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Streamline operations with Zebra’s automotive manufacturing technology solutions, featuring hardware and software for reducing downtime and improving processes.
Optimize processes, assembly and supply chain efficiency with Zebra’s electronics manufacturing technology solutions, featuring hardware and software.
Boost production with Zebra’s food and beverage manufacturing technology solutions, featuring hardware and software for compliance and quality monitoring.
Achieve excellence with proactive quality management. Use Zebra’s solutions for precise root cause analysis and quality assurance.
Achieve seamless production with Zebra’s manufacturing WIP solutions, featuring hardware and software for tracking products and spotting bottlenecks early.
Ensure efficiency with Zebra’s material handling technology solutions, featuring hardware and software for automating systems to prevent delays.
Optimize operations and gain inventory and shipment data with Zebra’s supply chain visibility technology solutions, featuring hardware and software.
Boost performance with smart digital solutions. Equip your team with Zebra’s AI-powered tools for real-time guidance and efficient workflows.
Drive efficiency with Zebra’s unified communications solutions, featuring hardware and software for connecting teams for seamless operations.
Achieve excellence with Zebra’s proactive quality management solutions, featuring hardware and software for supporting root cause analysis and assurance.
Gain transparency with Zebra’s manufacturing traceability solutions, featuring hardware and software for tracking products for compliance and quality control.
Prevent downtime with Zebra’s manufacturing asset tracking solutions, featuring hardware and software for efficiently locating equipment and materials.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Protect products with Zebra’s cold chain logistics technology solutions, featuring hardware and software for accurate tracking, monitoring and data logging.
Enhance operations with Zebra’s post and courier technology solutions, featuring hardware and software for package tracking, proof of delivery, and more.
Zebra’s warehousing and distribution technology solutions, feature hardware and software for inventory tracking, order fulfillment, and warehouse automation.
Ensure accuracy with Zebra’s proof of delivery technology solutions, featuring hardware and software for capturing delivery data efficiently.
Improve efficiency with Zebra’s cross docking technology solutions, featuring hardware and software for real-time tracking and automating scanning and labeling.
Zebra’s order processing technology solutions, feature hardware and software for shipping optimization, order tracking, data analysis and better inventory control.
Zebra’s warehouse inventory management solutions, feature hardware and software for inventory tracking, space utilization, and data-driven insights.
Zebra’s inbound logistics technology solutions, feature hardware and software for inventory management, order fulfillment, and better visibility of shipments.
Zebra’s reverse logistics technology solutions, featuring hardware and software for better visibility and streamlining receiving, sorting, and managing returns.
Enhance deliveries with Zebra’s outbound logistics technology solutions, featuring hardware and software for ensuring timely, precise shipments.
Zebra’s warehouse asset management technology solutions, featuring hardware and software for improved visibility and control of asset movements.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra’s printing, scanning and tracking technologies for public sector healthcare help ensure delivery of the best possible care for optimal health outcomes.
Zebra’s law enforcement and first responder technologies – scanners, tablets and mobile computers – give you real-time, accurate situational awareness.
Zebra’s asset tracking and data capture technologies empower federal civilian agencies to operate more efficiently and effectively.
Zebra’s printing, scanning and mobile computer technology gives state and local government agencies the tools to provide services quickly and efficiently, making the best use of resources.
Zebra’s military and Department of Defense (DoD) barcode printing and asset tracking technologies increase visibility into assets, personnel and equipment, for faster, more efficient and secure operations.
Create a safe and secure environment on campus with Zebra’s ID printing and tracking solutions.
With Zebra's law enforcement technology solutions, you can answer the call of duty with greater confidence. Spend more time protecting the public and less time doing paperwork.
Track your teams, equipment and vitals, so you're better prepared, better protected and better informed at the fire station and at the scene.
Let Zebra show you how our transformative emergency response technology can be your best ally in serving the public.
Zebra’s asset management devices for local and federal government enable agencies to track and manage total asset inventories.
Zebra’s identity management technologies for government include secure ID card printing, mobile fingerprint collection, document scanning, CAC card verification, personnel validation and more.
Zebra’s inspection and code enforcement technology provides fast accurate options for ensuring compliance.
Zebra’s disaster and emergency management mobile technologies allow for real-time communication for onsite assessment, asset tracking and identification, and inventory control.
Zebra’s mobile logistics solutions for military supply chains keep operations moving smoothly around the clock.
Manage the inventory of your military commissary and exchange service with Zebra’s practical and rugged inventory management printers and scanners.
Zebra’s MRO solutions enable personnel to access work orders and maintenance histories, track parts and inventories, and complete necessary documents.
Deliver the right human services, when and where they’re needed, quickly, efficiently and accurately.
Zebra’s electronic citation (E-citation) solutions provide enforcement officers with fast, accurate options for electronic ticketing.
Zebra’s ID card printers and scanners allow for high volume license printing and processing of drivers, marriage, insurance and wildlife licenses.
Zebra’s Communications & Collaboration solutions enable a safer, more informed field workforce, for both routine operations and emergency response.
Zebra’s situational awareness solutions for public safety include an array of purpose-built mobile computers, rugged tablets, visibility and support services enable a fully customized solution for your agency’s needs.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
With Zebra's Hospitality Communication Solutions, you can enable real-time communications for your hospitality staff with mobile computers and smartphone devices.
Zebra's card printing solutions allows for fast, on-demand printing of room access keys, VIP badges, loyalty, membership and gift cards
Keep track and stay prepared by monitoring and tracking inventory and asset locations with Zebra's restaurant and hotel inventory management solutions.
Zebra provides food label solutions for restaurants, hotels and more. Our labels meet local regulations for direct and indirect food contact.
Zebra's restaurant mobile POS and ordering devices can increase your restaurant sales, enhance server productivity, and increase guest satisfaction.
Zebra's food safety hardware and software keep your guests safe and enable you to automate food safety procedures, reducing the odds of spreading food-borne illness.
Zebra's QSR software can enable you to increase inventory counts, scan guest loyalty apps, decrease wait times and increase customer satisfaction.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Enable field workers to perform pre-sales, sales, route accounting activities and more effectively interact with customers.
Instant access to technical specs and inventory helps improve customer satisfaction.
Mobile computers and printers ensure accurate chain of custody handoff during pick-up and delivery.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's mobile computing portfolio is designed to help utility companies improvement the management and lifecycle of their assets.
Zebra's mobile devices enable your entire staff, from call center representatives to field technicians, to deliver enhanced customer service through the use of mobile technology.
Zebra's rugged mobile technology solutions provide the field dispatch and routing tools needed to accelerate in-field operations. Learn More.
From first call through incident investigation, Zebra ruggedized mobile solutions enable emergency response personnel to serve public safety and utilities industries more effectively with industry-leading mobility strategies.
Zebra's rugged mobile devices provide your field teams and contractors with complete situational awareness to meet customer service needs.
Zebra's mobile computing solutions provide utilities companies with the tools needed for advanced GIS asset mapping of in-field infrastructure.
Zebra's mobile computing portfolio features tools to help you upgrade processes such as digitizing record inspections to speed up efficiencies. Learn More.
Zebra's mobile computing solutions specialize in the real-time, data-powered mobile workflows to help utility companies with inventory management. Learn more.
Zebra's rugged HazLoc mobile devices help optimize your critical operations with safety as a top priority. Learn More.
Zebras field-certified rugged mobile devices connect oil and gas field workers to real-time critical data. Learn More.
Zebra's mobile technology solutions enable your operators to get real-time remote asset monitoring across your operations. Learn More.
Zebra's rugged mobile computing solutions enable your staff to plan, schedule and complete maintenance and repairs in any environment. Learn More.
Drive successful telecom management with mobile devices designed to meet the demands of public safety and customer service.
Zebra's data-powered mobile technology solutions help you to generate efficiencies across your field service operation in the water industry. Learn More.
Zebra's mobile work order management technology allows you to leverage your existing systems to your operations perform at their very best. Learn More.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritized task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Behind every great piece of hardware is an even better set of software tools. At least here at Zebra.
That's why the average Zebra rugged mobile computer, tablet or scanner will live with its original owner at least five-to-seven years – and why printers tend to hang around for twice that long. (Especially thermal printers.) It’s also why customers have been able to implement new Zebra-powered mobility, scanning or printing solutions in healthcare, retail, supply chain, manufacturing, and field environments in a matter of days – and workers have felt comfortable using them on day one.
They all have Zebra DNA: a set of software applications, utilities and tools that make great mobile devices, printers and scanners best-in-class solutions.
In fact, I don’t know if we would have been able to help our partners and public healthcare officials in Europe set up a 4,000-bed emergency field hospital in just nine days in the first wave of the pandemic last summer without Zebra DNA!
And I know some of Zebra’s legacy Android™ handheld mobile computers are still running strong in warehouses, factories and retail stores around the world today because our customers were able to unlock Zebra DNA as needed to upgrade and secure them time and again. (Yes, I’m talking KitKat’s, Lollipops and Marshmallows that have had their desserts and lifecycles extended and still haven’t reached retirement.)
If it seems hard to fathom that a device’s software “DNA” is the key to prolonged (data) security, continuous (workflow) growth, and a long, productive (device) life, I get it. Many customers will tell us they feel like they’re having to replace devices from other consumer or enterprise device manufacturers every year or two to keep up with business demands – or that it can sometimes take that long to get their core solutions fully onboarded and optimized. Some find that devices are never fully utilized because they’re just too hard to figure out. So, if all of these issues can be averted just by improving the software, you would think they wouldn’t be issues at all.
But it’s not that simple. It takes a lot of time and a strong commitment to fully unlock one’s DNA. It has taken us 50+ years to get Zebra DNA where it is today, and we’re still introducing new tools (and improving upon the existing ones) that will help you get the most out of your device investment through every stage of its lifecycle. But every bit of time and money spent on developing Zebra DNA is worth it because we know it’s this software that makes Zebra devices best in class. If you are looking for a software application you can trust to help you manage your inventory, dispatch service tickets, track pick-up and delivery operations in the field, streamline the collection of specimens in a medical facility, or fulfill online orders from your store, we have an unmatched solution partner and ISV partner ecosystem to meet those needs. But if you are wondering if the hardware you are going to deploy these software applications on is going to be “up to the task” and able to adapt, sustain and evolve as your business grows and your needs evolve in the future, that’s where Zebra DNA has you covered.
When we say Zebra rugged mobile computers, tablets, barcode scanners and printers are built to last, we mean it. Not just because the devices are extremely resilient or equipped with features that give your workflows room to grow. The software driving those devices – Zebra DNA – has also been designed to keep them running like they were brand new, throughout every stage of the device’s lifecycle, even as they age or find a new purpose in life.
We have committed decades to researching and developing Zebra DNA. We’ve run thousands of simulations and studied even more real-world use cases to understand the journey each Zebra device will take once it leaves our manufacturing facilities and warehouses. Each time we sit down to create a new piece of hardware, we want to know:
That’s why we’re constantly calling to find out what life is like in your world – why we spend days shadowing your front-line teams (virtually, if we have to). We know the devices we’re building are a lifeline for your business and you’ll increasingly depend on them to keep up with customer demand, especially as your business is pushed past its limits. We believe in our core that every modern hardware purchase is a software decision in disguise.
The mobile device, printer or scanner hardware alone is not the solution to your business challenges. It is part of the solution. A device doesn’t tell you what’s happening in your business and why, or what you need to do about it. Nor does it tell you step-by-step how to fix something. The software running on that device does. It’s how your front-line teams connect to back-end systems to maintain a two-way flow of information. Software is what helps workers be self-sufficient and productive so they can make customers happier and find greater satisfaction in what they do.
That’s where Zebra DNA comes in.
Today, there are more than 50 different Zebra DNA tools and solutions embedded in your Zebra handheld mobile computers, tablets, wearables, scanners and printers – all ready to be unlocked whenever you need them. These tools are what make it easy for you to:
Each is optimized for the devices in which they support, which is why you might hear them more commonly referred to as part of our Mobility DNA, Print DNA or DataCapture DNA. (And several of them are free!) Though I could probably write a novel about all the cool things you can do with these tools, I’ll keep it simpler today.
App developers love to come up with new software solutions that make workers’ jobs easier. But they are tired of rewriting code for different mobile computing, printing and scanning devices. So, we’ve given them a way to write an app once and apply it across multiple device platforms. We’ve made it just as effortless to customize and integrate print apps.
IT teams, like app developers, are problem solvers. Yet, they can’t spend all day only troubleshooting issues. They must get new users up and running, make sure all devices in the field are working optimally, and keep both devices and networks secure. Any one of those things could be a full-time job. So, it’s our job to make it all more manageable. That’s where Zebra DNA tools come in.
Operations managers lean on technology to simplify new hire training, keep tabs on business performance and find out why things aren’t working like they should. So, we’ve given them Zebra DNA tools that will deliver fast answers to their most burning questions and ensure the right people make it to the right place at the right time to keep things running smoothly.
Front-line workers may have to share devices, but they need to be able to personalize the user experience if they are to be truly productive. Zebra DNA makes that easy. It also makes it easier for workers to be self-sufficient as individuals and teams, so they don’t have to lean so heavily on IT or operations managers to resolve issues.
And, at the end of the day, everyone benefits from the safety and security provided by Zebra DNA. This intuitive software makes it easy to…
(If you were wondering how companies could feel comfortable using first generation Android devices today, this is it!)
Your Zebra devices are primed to live a long life. However, they will have to undergo a lot of changes as time passes to fulfill their purpose. We may not know what that will be a year from now. But we do know that, on any given day, there are a hundred reasons why a Zebra device will need to be configured, connected, deployed, used, or maintained in a novel way. There are a million more reasons why your team might have to rush to get a new app built, turn on a new feature or get thousands of new workers onboarded in a matter of weeks to push through a seasonal demand surge.
We’re doing all we can to make sure the Mobility DNA, Print DNA and DataCapture DNA tools built into your Zebra devices enable you to keep up with business demands, stay ahead of bad actors, and do more good within your industry and community.
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If you’d like to learn more about how Zebra DNA tools can help you prepare your devices and team for the road ahead, visit our website or watch this video:
Which Zebra DNA tools are you finding most helpful? What do you feel is missing? Send us a note or reach out to your Zebra representative.
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Robert (Rob) Armstrong became Chief Marketing Officer, Zebra Technologies in March 2023. Rob has over 20 years of experience in the B2B technology sector and joined Zebra in 2014.
Throughout his career, he has held various go-to-market leadership roles, most recently serving as Zebra’s Senior Vice President of Integrated Marketing & Channels. In this role, Rob oversaw go-to-market strategy and downstream marketing execution for the full Zebra portfolio, inclusive of customer segment, product, and digital marketing; channel and brand strategies; media relations; pricing; and analytics. During this time, he led a diverse, high-performing team of marketing and channel professionals to drive preference globally and evolve the perception of the Zebra brand in over 100 countries in collaboration with more than 10,000 partners in Zebra’s growing channel ecosystem.
Prior to joining Zebra, Rob held various global and regional roles across product development, business development, operations, and marketing at Motorola Solutions, including assignments in Asia Pacific and Europe. Rob has a Bachelor of Science degree in Electrical Engineering from the University of Notre Dame, and he currently serves as a board member for Bernie’s Book Bank and FIRST Illinois Robotics.
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