Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s grocery technology solutions, featuring hardware and software for improving retail shelf management, ordering and replenishment.
Enhance e-commerce operations with Zebra’s real-time inventory and automated workflows. Ensure accurate fulfillment, efficient returns, and seamless service.
Zebra’s technology solutions for department stores and specialty stores, feature hardware and software for retail management and workforce management.
Zebra’s omnichannel fulfillment technology solutions, feature hardware and software for timely order processing across channels and unified customer experience.
Zebra’s retail inventory management solutions, feature hardware, software and supplies for optimizing inventory management and demand forecasting.
Enhance transactions with Zebra’s POS technology solutions, featuring hardware, software and supplies for optimizing the checkout experience.
Zebra’s customer experience technology solutions, feature hardware and software for delivering personalized retail experiences and self-service capabilities.
Safeguard profits with Zebra’s retail loss prevention technology solutions, featuring hardware and software for enhancing security and product movement visibility.
Zebra’s associate engagement technology solutions, feature hardware and software for shift scheduling, task management, and team communications.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Zebra’s hospital technology solutions, feature hardware and software for automating health system processes, reducing errors, and ensuring compliance.
Zebra’s patient registration technology solutions, featuring hardware, software, wristbands, and supplies improve patient identification for safer registration.
Optimize critical assets with Zebra’s healthcare asset tracking technology solutions, featuring hardware and software for ensuring equipment readiness.
Improve decision-making with Zebra’s Health Information Technology solutions, featuring hardware and software for enabling secure communication and data access.
Reduce lab errors with Zebra’s sample identification technology solutions, featuring hardware, software, labels, and supplies for accurate sample and specimen labeling.
Improve pharmacy workflows with Zebra’s pharmacy automation technology solutions, featuring hardware, software, labels, and supplies to reduce medication errors.
Zebra’s point-of-care solutions, feature hardware, software, and supplies for mobile access to critical information, patient ID, specimen collection and labeling.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Streamline operations with Zebra’s automotive manufacturing technology solutions, featuring hardware and software for reducing downtime and improving processes.
Optimize processes, assembly and supply chain efficiency with Zebra’s electronics manufacturing technology solutions, featuring hardware and software.
Boost production with Zebra’s food and beverage manufacturing technology solutions, featuring hardware and software for compliance and quality monitoring.
Achieve excellence with proactive quality management. Use Zebra’s solutions for precise root cause analysis and quality assurance.
Achieve seamless production with Zebra’s manufacturing WIP solutions, featuring hardware and software for tracking products and spotting bottlenecks early.
Ensure efficiency with Zebra’s material handling technology solutions, featuring hardware and software for automating systems to prevent delays.
Optimize operations and gain inventory and shipment data with Zebra’s supply chain visibility technology solutions, featuring hardware and software.
Boost performance with smart digital solutions. Equip your team with Zebra’s AI-powered tools for real-time guidance and efficient workflows.
Drive efficiency with Zebra’s unified communications solutions, featuring hardware and software for connecting teams for seamless operations.
Achieve excellence with Zebra’s proactive quality management solutions, featuring hardware and software for supporting root cause analysis and assurance.
Gain transparency with Zebra’s manufacturing traceability solutions, featuring hardware and software for tracking products for compliance and quality control.
Prevent downtime with Zebra’s manufacturing asset tracking solutions, featuring hardware and software for efficiently locating equipment and materials.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Protect products with Zebra’s cold chain logistics technology solutions, featuring hardware and software for accurate tracking, monitoring and data logging.
Enhance operations with Zebra’s post and courier technology solutions, featuring hardware and software for package tracking, proof of delivery, and more.
Zebra’s warehousing and distribution technology solutions, feature hardware and software for inventory tracking, order fulfillment, and warehouse automation.
Ensure accuracy with Zebra’s proof of delivery technology solutions, featuring hardware and software for capturing delivery data efficiently.
Improve efficiency with Zebra’s cross docking technology solutions, featuring hardware and software for real-time tracking and automating scanning and labeling.
Zebra’s order processing technology solutions, feature hardware and software for shipping optimization, order tracking, data analysis and better inventory control.
Zebra’s warehouse inventory management solutions, feature hardware and software for inventory tracking, space utilization, and data-driven insights.
Zebra’s inbound logistics technology solutions, feature hardware and software for inventory management, order fulfillment, and better visibility of shipments.
Zebra’s reverse logistics technology solutions, featuring hardware and software for better visibility and streamlining receiving, sorting, and managing returns.
Enhance deliveries with Zebra’s outbound logistics technology solutions, featuring hardware and software for ensuring timely, precise shipments.
Zebra’s warehouse asset management technology solutions, featuring hardware and software for improved visibility and control of asset movements.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra’s printing, scanning and tracking technologies for public sector healthcare help ensure delivery of the best possible care for optimal health outcomes.
Zebra’s law enforcement and first responder technologies – scanners, tablets and mobile computers – give you real-time, accurate situational awareness.
Zebra’s asset tracking and data capture technologies empower federal civilian agencies to operate more efficiently and effectively.
Zebra’s printing, scanning and mobile computer technology gives state and local government agencies the tools to provide services quickly and efficiently, making the best use of resources.
Zebra’s military and Department of Defense (DoD) barcode printing and asset tracking technologies increase visibility into assets, personnel and equipment, for faster, more efficient and secure operations.
Create a safe and secure environment on campus with Zebra’s ID printing and tracking solutions.
With Zebra's law enforcement technology solutions, you can answer the call of duty with greater confidence. Spend more time protecting the public and less time doing paperwork.
Track your teams, equipment and vitals, so you're better prepared, better protected and better informed at the fire station and at the scene.
Let Zebra show you how our transformative emergency response technology can be your best ally in serving the public.
Zebra’s asset management devices for local and federal government enable agencies to track and manage total asset inventories.
Zebra’s identity management technologies for government include secure ID card printing, mobile fingerprint collection, document scanning, CAC card verification, personnel validation and more.
Zebra’s inspection and code enforcement technology provides fast accurate options for ensuring compliance.
Zebra’s disaster and emergency management mobile technologies allow for real-time communication for onsite assessment, asset tracking and identification, and inventory control.
Zebra’s mobile logistics solutions for military supply chains keep operations moving smoothly around the clock.
Manage the inventory of your military commissary and exchange service with Zebra’s practical and rugged inventory management printers and scanners.
Zebra’s MRO solutions enable personnel to access work orders and maintenance histories, track parts and inventories, and complete necessary documents.
Deliver the right human services, when and where they’re needed, quickly, efficiently and accurately.
Zebra’s electronic citation (E-citation) solutions provide enforcement officers with fast, accurate options for electronic ticketing.
Zebra’s ID card printers and scanners allow for high volume license printing and processing of drivers, marriage, insurance and wildlife licenses.
Zebra’s Communications & Collaboration solutions enable a safer, more informed field workforce, for both routine operations and emergency response.
Zebra’s situational awareness solutions for public safety include an array of purpose-built mobile computers, rugged tablets, visibility and support services enable a fully customized solution for your agency’s needs.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
With Zebra's Hospitality Communication Solutions, you can enable real-time communications for your hospitality staff with mobile computers and smartphone devices.
Zebra's card printing solutions allows for fast, on-demand printing of room access keys, VIP badges, loyalty, membership and gift cards
Keep track and stay prepared by monitoring and tracking inventory and asset locations with Zebra's restaurant and hotel inventory management solutions.
Zebra provides food label solutions for restaurants, hotels and more. Our labels meet local regulations for direct and indirect food contact.
Zebra's restaurant mobile POS and ordering devices can increase your restaurant sales, enhance server productivity, and increase guest satisfaction.
Zebra's food safety hardware and software keep your guests safe and enable you to automate food safety procedures, reducing the odds of spreading food-borne illness.
Zebra's QSR software can enable you to increase inventory counts, scan guest loyalty apps, decrease wait times and increase customer satisfaction.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Enable field workers to perform pre-sales, sales, route accounting activities and more effectively interact with customers.
Instant access to technical specs and inventory helps improve customer satisfaction.
Mobile computers and printers ensure accurate chain of custody handoff during pick-up and delivery.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's mobile computing portfolio is designed to help utility companies improvement the management and lifecycle of their assets.
Zebra's mobile devices enable your entire staff, from call center representatives to field technicians, to deliver enhanced customer service through the use of mobile technology.
Zebra's rugged mobile technology solutions provide the field dispatch and routing tools needed to accelerate in-field operations. Learn More.
From first call through incident investigation, Zebra ruggedized mobile solutions enable emergency response personnel to serve public safety and utilities industries more effectively with industry-leading mobility strategies.
Zebra's rugged mobile devices provide your field teams and contractors with complete situational awareness to meet customer service needs.
Zebra's mobile computing solutions provide utilities companies with the tools needed for advanced GIS asset mapping of in-field infrastructure.
Zebra's mobile computing portfolio features tools to help you upgrade processes such as digitizing record inspections to speed up efficiencies. Learn More.
Zebra's mobile computing solutions specialize in the real-time, data-powered mobile workflows to help utility companies with inventory management. Learn more.
Zebra's rugged HazLoc mobile devices help optimize your critical operations with safety as a top priority. Learn More.
Zebras field-certified rugged mobile devices connect oil and gas field workers to real-time critical data. Learn More.
Zebra's mobile technology solutions enable your operators to get real-time remote asset monitoring across your operations. Learn More.
Zebra's rugged mobile computing solutions enable your staff to plan, schedule and complete maintenance and repairs in any environment. Learn More.
Drive successful telecom management with mobile devices designed to meet the demands of public safety and customer service.
Zebra's data-powered mobile technology solutions help you to generate efficiencies across your field service operation in the water industry. Learn More.
Zebra's mobile work order management technology allows you to leverage your existing systems to your operations perform at their very best. Learn More.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritized task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
“What if?” That’s probably the start of every question that keeps utility executives, operations managers, and even front-line workers up at night. What if…
we can’t sustain or increase capacity to support peak or long-term demand?
a plant, line or renewable source goes offline unexpectedly?
our infrastructure proves incapable of supporting current demand in the middle of a summer heat blast or winter freeze?
our systems are hacked and we lose control, and the health and safety of our customers and communities are threatened as a result?
we can’t locate the source of an outage or safely reach the equipment to restore service for a day or two?
our worst-case scenario becomes reality? Or we can’t even foresee that worst-case scenario because it’s beyond our fathomable risk factors?
But I believe the question that more urgently needs to be answered is, “What can we do right now to be ready for anything?”
I came across this NIH-published paper recently talking about the “Culture of Preparedness,” which suggests that individuals, families and business alike should be “developing plans, creating disaster kits, conducting drills and exercises, volunteering and completing training, and updating plans and kits as situations change.”
Mind you, this was published in 2019 – before the pandemic, the Texas winter storm, the record-setting wildfire seasons, and the many other crises we’ve been contending with ever since. So, it’s not meant to elicit panic or call out our collective unpreparedness in the wake of recent disasters.
Quite the opposite. It’s intended to keep us focused on reality, on the here at now. We can’t consign “an emergency plan update” to a one-time project. For utilities in particular, preparedness must always remain a near-term priority, for even the smallest incident could become a large service disruptor and impact communities.
What can you do today to be better next time your utility system is strained or disrupted?
Learn from the regrettable.
Implement a more agile response mechanism across your facilities and field workforce.
If these objectives seem out of reach given your current operating model, then consider how a few select technology investments can help ground your business in reality by providing the actionable insights needed to…
foresee service-threatening incidents and address them before they become problematic.
get the right people in place as quickly as possible to diagnose and resolve acute system and infrastructure failures.
ensure you have the right inventory on hand at warehouses so field technicians can repair or replace aging, damaged or underperforming assets the moment an issue is identified.
For example, predictive analytics and remote operational technology (OT) monitoring software can help you keep a pulse on system performance and dispatch a specialist to investigate an anomaly or confirmed issue. Additionally, radio frequency identification (RFID) and barcode scanning solutions can help you more effectively track on-hand inventory, utilization rates, and even installation and maintenance histories for infrastructure. Each time a technician brings an asset online, inspects it or services it, they can quickly read an RFID tag or scan a barcoded label and report status and maintenance actions. Likewise, any time a part leaves the warehouse, it can be reported so that replenishment becomes more automatic.
There’s one caveat: you must ensure your workers are equipped with the tools needed to automate reporting and follow through on new actionable insights generated by your intelligent software systems. These include, but are not limited to:
- Mobile computing solutions tailored to the deskless workforce – Utility crews are among the most mobile field workers in the world, yet they are often tethered to a vehicle or “office” when it comes to technology. I know they each have some sort of mobile device in hand, but is it plugged into your organization’s business systems and capable of running your specialized apps? Can it connect to cellular networks – and stay connected – in rural areas? Can it safely be used around electric, water, or gas infrastructure and in vehicles? Or survive all-day exposure to rain, dust, snow, sunshine, and humidity? Do you own the device and have control over everything that happens on it? And can you locate it when it appears offline?
If the answer isn’t yes to all the above, that device isn’t a “solution.” At best, it’s a distraction. At worst, a liability. Besides, the folks charged with monitoring systems probably won’t be standing at a workstation all day long. They’ll be out walking the plant or conducting site visits in remote or rural areas. Make sure they aren’t out of touch when they leave their desks or vehicles. If an alert comes in that something is awry, they can tag in the right people on the ground and then consult in a remote expert manner using a virtual reality-type app.
Related Read:
- Barcode scanners and RFID readers that are built for constant use in harsh environments – They must be able to read labels and tags that are damaged, dirty and in less than perfect condition, and they must work in hot and cold, dry and humid, clear and dusty climates alike. Rugged enterprise-grade handheld mobile computers can serve as reliable barcode scanners, and you can easily attach an industrial-grade RFID sled to have a single-device solution. Rugged tablets can also capture barcodes in poor conditions. Both form factors enable workers to snap high-quality images of damaged assets for reporting purposes or consult with remote experts when help is needed with a task.
- The right supplies for your workforce technology systems. Even the best RFID reader won’t do you any good if a transformer, meter or other part is tagged with the wrong type of RFID label. Likewise, some barcode labels are made for wet, humid or otherwise extreme environments that are normal for utility assets. Make sure you consult with a supplies expert when choosing your printers and readers to ensure all solution components will be appropriate for your application and compatible with the environment.
If you don’t pair these fundamental hardware components and supplies with the right software applications, it’s going to be difficult for your teams to become more predictive, proactive, and responsive. Your best-laid emergency response plans will also be impossible to execute. Sending crews into a situation blind or empty handed will only compound the situation. You must be able to get the situation resolved on the first truck roll – to the warehouse and then onto the point of failure (or anticipated failure).
Something else to consider: your team may be spread thin in both preventative and emergency response operations. But if utility crews can get the information they need with the push of a rugged tablet or mobile computer button, then the labor and skills gap threatening your operational capacity right now will be easy to close. You won’t have to worry about sending a whole crew to every site. You’ll just need to send enough workers to manage the physical components – such as operating heavy machinery or swapping out transformers. The other expertise can be delivered virtually via augmented reality, video chats or good old-fashioned text and voice-based communications. Diagnostics can be completed and decisions made by specialists sitting one hundred miles away. Detailed step-by-step guidance can then be pushed to crews on the ground via mobile apps, helping to upskill novice workers on the spot and expedite work order completion.
Preparedness has become an anthem during the pandemic and recent 100-year natural disasters. But seasonal demand surges, storms, fires and other disruptive incidents plague utilities every day. Though you can’t mitigate all incidents, you can be better prepared to resolve them quickly before they have lasting consequences on people’s lives and property.
If you want to avoid déjà vu in 2022, invest in new workforce technology infrastructure that makes it easier to manage the OT systems and infrastructure assets core to your generation, distribution and customer service operations. Break old habits, such as relying on pen and paper to keep tabs on warehouse inventory. Choose technology that you can trust to protect your data – enterprise-grade solutions built and certified to reduce vulnerabilities for governments and utilities. And place as much value on the software you choose as the hardware selected to run it.
Your team can only take action on what they know to be true, so it’s important they’re being fed the right intelligence in real time. They shouldn’t have to spend hours trying to pinpoint the location or source of the issue. Nor should they have to figure out the solution via trial and error. The more data you can gather via technologies at the edge and at the core of your operations and analyze in an automated, centralized way, the more actionable insights you can then distribute back out to the edge. “Best next step” decisions can become more automated and based on facts, whether those steps are preventative or reactive. Hypothetical situations can help you prepare for every potential worst-case scenario, but your team shouldn’t be making decisions based on hypotheticals when you’re on the brink of – or in the middle of – a crisis. Yet, that’s exactly what they’ll have to continue doing if you don’t get the right technologies online today to give them broad, real-time operational visibility and prescriptive guidance.
###
If you’d like to meet with Zebra utility experts and you’ll be at Distributech 2022, stop by booth #550. Many of the workforce technologies Eric discussed will be available for interactive demonstration, including handheld mobile computers and rugged tablets running custom SAP applications from Synactive and a field maintenance app from American Barcode and RFID (AB&R). If you’d like to schedule a formal meeting with members of Eric’s team who will be onsite, you can contact us here.
If you won’t be attending the show, Zebra’s utility/energy team would be happy to meet with you at your convenience. Let them know what works best for you.
###
Partner Perspectives: Why Zebra Was One of My First Calls 24 Years Ago and a Company I Still Call Almost Every Day (AB&R perspective)
Is Your Utility or Energy Company Deploying Technology for the Right Reasons?
Why the Normalization of Risk Can Put Your Organization, and Mobile Workers, at Risk
Disasters, Drones and Developing the Future Capabilities for Mobile Workers and First Responders
Not All Mobile Computers are Mobile, and Not All Rugged Tablets are the Same
New Cost-Benefit Considerations When Shopping for Field Mobility Solutions
Don’t Fall Into the Domain Transfer Trap During Your Digital Transformation
Eric Williams is currently the Senior Manager of North America Sales, Critical Field Service & Tablet, at Zebra. He is responsible for managing Zebra’s North America Energy, Utilities, and Rail Sales Team as well asmanaging Zebra’s Rugged Tablet Sales Team, influencing Marketing, Strategy, and Go-to-Market.
Eric has been with Zebra for more than 15 years and has close to 25 years of experience within the Enterprise Mobile Computing industry.
Eric holds a Bachelor of Science in the College of Applied Professional Sciences from the University of South Carolina.
Are you a Zebra Developer? Find more technical discussions on our Developer Portal blog.
Looking for more expert insights? Visit the Zebra Story Hub for more interviews, news, and industry trend analysis.
Use the below link to search all of our blog posts.
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2024 Zebra Technologies Corp. and/or its affiliates.