Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Zebra Recognized as a Leader in Nucleus Research 2025 Workforce Management Technology Value Matrix
Company’s workforce optimization solutions streamline critical resources in retail, banking, healthcare, manufacturing, and hospitality industries
LINCOLNSHIRE, Ill. – April 24, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, has been named a Leader in Nucleus Research 2025 Workforce Management (WFM) Technology Value Matrix for the seventh year in a row. Zebra’s Workcloud software has secured a position in the Leader’s quadrant, reflecting the company’s continued dedication to empowering customers with software solutions to optimize their most crucial resources: employee time and activities, inventory, and budgets.
Recent survey findings highlight the critical role technology plays in empowering frontline workers and improving operational efficiency. According to the latest Zebra Global Shopper Study, nearly 90% of retail associates believe they can provide a better customer experience when they have mobile technology to help simplify real-time communication, prioritize tasks, and check prices and inventory.
Moreover, as Zebra’s Shopper Study revealed, most retailers agree that technology enables associates to do their jobs better, and as a result, 75% of retailers say they plan to increase their technology investments in 2025. Similarly, according to the latest Zebra’s International Branch Bank Employee Survey, 79% of employees believe reducing non-customer-facing tasks would improve their job satisfaction.
These insights underscore the growing demand for solutions like Zebra Workcloud™ Workforce Optimization Suite, which is designed to optimize scheduling, task management, communication, and compliance, all underpinned by reporting, analytics, and mobility. The built-in compliance enables organizations to navigate regulations at the federal and state levels, all with the added benefit of compatibility with a wide lineup of Zebra mobile computers.
“We are proud to be recognized as a Leader in the 2025 Nucleus Research WFM Technology Value Matrix,” said Suresh Menon, Senior Vice President and General Manager, Software Solutions, Zebra Technologies. “Our AI-powered Workforce Optimization Software Suite equips business leaders with new ways of working with technology, helping them stay resilient, agile, and ready to tackle both present and future challenges.”
Part of Zebra Workcloud Workforce Optimization Suite, employee self-service functionality in Workcloud Scheduling enables employees to take a greater degree of control over their own schedules, leading to improved engagement and reduced attrition. AI-powered forecasting aligns scheduling to business needs to optimize labor investments and deliver a better customer experience. Zebra’s forecast modeling functionality provides customers with a dozen forecasting models that use machine learning and AI to optimize labor planning and spend quickly and efficiently.
“Zebra was named a Leader for the seventh consecutive year due to its portfolio of industry-specific solutions for customers in retail, banking, healthcare, manufacturing, and hospitality, with more than 20 years of expertise in serving retail and banking organizations,” said Evelyn McMullen, Analyst, Nucleus Research. “The Zebra Workforce Optimization Suite offerings are well suited to the needs of organizations with large workforces and otherwise complex workforce management requirements.”
Nucleus Research evaluated 22 WFM providers based on the usability and relative functionality of their solutions, assessing the value achieved by using each of them. Zebra’s cloud-based Workcloud Workforce Optimization Suite was recognized for its comprehensive forecasting models leveraging machine learning (ML) to optimize labor spend while improving efficiency, giving organizations the ability to balance workload, anticipate demand, ensure compliance, reduce labor costs and elevate customer service.
KEY TAKEAWAYS
- Zebra Technologies has been recognized as a Leader in the Nucleus Research WFM Technology Value Matrix for the seventh year in a row.
- This recognition underscores Zebra’s dedication to empowering customers with efficient store and bank branch operations and enhanced frontline engagement.
- Zebra Workcloud Workforce Optimization Suite offers integrated software solutions designed to streamline labor management, scheduling, and task execution for customers in retail, banking, healthcare, manufacturing, and hospitality.
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ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow with increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.
ABOUT NUCLEUS RESEARCH
Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit Nucleus Research.com or follow our latest updates on LinkedIn.
Media Contact:
Denis Klimentov
Zebra Technologies
+1-905-812-6391
michael.gilhooly@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.