Loja do Mecânico Enhances Omnichannel Operations with Zebra Technologies

Leading Brazilian hardware store decreased order preparation time by 13%, significantly enhancing customer satisfaction

Sao Paulo, Brazil – Nov. 27, 2024 - Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced that Loja do Mecânico, a leading hardware retailer across Brazil, has enhanced its omnichannel operations, powered by Zebra Technologies’ advanced solutions.

With 18 stores strategically located throughout Brazil, a rapidly growing digital presence and a dedicated teleshopping channel, Loja do Mecânico needed to modernize its operations with a solution that integrated all sales channels and stages of its supply chain. In a strategic move to improve omnichannel operations, efficiency and customer satisfaction, the retailer has deployed Zebra’s DS2200 scanners, ZD220 and ZT230 printers, and MC3300 mobile computers, along with Zebra’s OneCareTM  maintenance plans across its distribution centers, warehouses and stores.

“Loja do Mecânico is committed to providing customers seamless access to high-quality tools both in-person and online,” said Thiago Gurgel, Chief Technology and Innovation Officer, Loja do Mecânico. “Since implementing Zebra’s solutions, all our sales channels are fully aligned, stores are connected with real-time information, and employee productivity has significantly improved.”

The primary challenge was to upgrade the entire technology system without disrupting daily operations, a feat that was successfully achieved. The user-friendly interface and Android-based platform of Zebra’s solutions facilitated rapid adoption among workers, allowing Loja do Mecânico to accomplish more in a shorter timeframe with fewer resources.

One of the most notable outcomes of this technological overhaul is the 13% reduction in order preparation time. Given the daily volume of over 6,000 orders, this improvement significantly enhanced efficiency and elevated customer satisfaction by 19%. 

Loja do Mecânico’s expansion model is focused on increasing the number of physical stores and strengthening its omnichannel capabilities. This strategy ensures that physical and virtual stores are seamlessly integrated on a single platform, providing customers with a consistent shopping experience. The digitalization of all stores ensures the delivery of real-time information updates for decision-makers and employees, enhancing alignment and operational efficiency.

The hardware retailer chose TI Tech, a Premier Business Partner in the Zebra PartnerConnect Program, to guide Loja do Mecânico on its digitalization journey.

“With over five million monthly visits to its website, Loja do Mecânico continues to draw a growing customer base,” said Rogério Abade, CEO, TI Tech. “The integration of advanced technology guarantees that all operations are synchronized, delivering real-time data to decision-makers and front-line workers.”

According to the latest Zebra Global Shopper Study, most decision-makers (81%) believe their company requires enhanced inventory management tools to boost accuracy and availability in the context of e-commerce and omnichannel growth. This is caused by the e-fulfillment revolution, which is forcing change across every part of the supply chain as retailers need to predict customer demand, increase agility and inventory visibility beyond the four walls, and have the information they need to make decisions in real time.

“The omnichannel shopping surge has amplified shopper expectations, putting new demands on inventory and fulfillment,” said Vanderlei Ferreira, Vice President and General Manager, Zebra Technologies, Brazil. “As retailers tackle explosive e-commerce growth, the expansion of anywhere fulfillment and the high demand for hyper-convenience, they need a partner like Zebra that helps elevate the customer experience, optimize inventory and build smarter operations.”

KEY TAKEAWAYS:

  • Loja do Mecânico has significantly improved its omnichannel operations by deploying Zebra Technologies’ advanced scanners, printers, and mobile computers in its distribution centers, warehouses and stores.
  • The upgrade made by Loja do Mecânico has led to a 13% reduction in order preparation time and a 19% increase in customer satisfaction.
  • The user-friendly, Android-based platform of Zebra’s solutions facilitated a fast adoption process among workers.
  • The implementation of Zebra and TI Tech solutions, a Zebra Premier Business Partner, helps provide a consistent shopping experience in both physical and digital stores for customers, along with real-time information updates for decision-makers and employees.

ABOUT ZEBRATECHNOLOGIES 

Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Diana Calderón
Zebra Technologies  
+57 3138021009
diana.calderon@zebra.com

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