Woman grocery worker helping a male customer
Vision Study Series

Unlocking Excellence: The Power of Engaged Associates

Investigate key learnings from the frontlines of retail. See how technology, training, and support can transform retail service and strengthen customer relationships. Learn about retailers’ plans to empower associates, ensuring success and driving business growth. No sign-up needed.

Retail Staff Signal Technology as Key Engagement Factor

Overview

Front-line associates are crucial to retail success. This 17th Annual Global Shopper Study report highlights the views of associates and decision-makers on retail’s evolving dynamics. Amid growing complexities and shopper expectations, associates stress the need for technology for their jobs. Most decision-makers plan to increase IT spending, store staffing, and technology to enable employees. These insights reveal key factors influencing associate engagement and retail decision-makers’ modernisation plans.

Details

  1. Get insights from frontline associates on the challenges of balancing daily tasks while ensuring shopper satisfaction.
  2. Learn how technology adoption can help boost associate engagement, productivity and retention.
  3. Understand the extent of retail workforce challenges and decision-makers’ implementation plans to create value for associates.
  4. Explore associates’ perceptions of technologies that could enhance operational excellence and improve shopper experiences.
Content Type
Vision Study Report
 
Read Time

6-9 minutes

Topics
  • Utilising automation to help associates elevate the customer experience.
  • Prioritising more efficient ways of managing tasks for associates’ well-being.
  • Examining associates’ retail technology preferences and perceived impact.
  • Understanding decision-makers’ investment plans to address workforce challenges.

85%

 

of decision-makers agree operations managers spend too much time managing the workforce.

85%

 

of associates prefer automatically prescribed tasks rather than figuring them out for themselves.

87%

 

of associates feel more valued when technology is provided to help them with their work.

Other Reports in the 17th Annual Global Shopper Study Series

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