Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimize workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
“You never know where life is going to lead,” says Zebra program manager Linda Hanks as we chatted one recent Friday afternoon.
Just over 20 years ago, this Chicago native was looking through a catalog and saw a week-long sailing course in Baja, Mexico. Sailing seemed like such a peaceful experience and a lot like camping, except on the water. Since camping and water were two things she loved, Linda booked the course, packed her bags and headed south for what she thought would be a simple, fun-filled vacation.
She had no idea that one casual decision would set her on a course to compete in (and eventually win) one of the most epic sailboat races in the world: The Chicago Yacht Club Race to Mackinac (the “Mac”) that takes place on Lake Michigan each summer.
But it did.
Some say the ocean waves can speak to you if you listen closely enough. Perhaps that’s how Linda recognized her calling as a crew member of a competitive sailing team, even though she had never sailed a day in her life. Or perhaps it was the (phone) call she received out of the blue from some co-workers shortly after returning from her vacation.
They had learned of her newfound interest in sailing and wanted to see if she would be interested in buying and crewing a 40-foot sailboat with them.
Though honored for the invitation, Linda was admittedly a bit confused.
They had been sailing their whole lives. She had barely clocked a week on the water during that introductory class in Mexico. Why in the world would this group of elite sailors want such a novice to crew a boat for them, especially knowing that her skillset (or lack thereof at the time) would have a significant stake in their success in the “Mac” daddy of competitions?
Perhaps it was fate. Or just sheer luck. It didn’t really matter. What did she have to lose?
So, Linda said yes and embarked on the adventure of a lifetime.
After joining her coworkers’ team as a junior crew member, Linda signed up for more sailing lessons. Lots of them. If this Windy City girl had any chance of contributing in a meaningful way to a team with decades of experience, she needed to know everything they knew – and fast.
Fortunately, Linda is a quick study. Just five years after she took that first sailing class in Mexico, Linda offered to do the crew scheduling and was ultimately offered the opportunity to crew her first “Mac.” Her performance must have been impressive, because she ultimately gained a share in that boat after one of the five owners transferred to California.
She has also been invited to crew for boats for 12 more “Macs” since then, one of which she won best in section! Other boats she crewed went on to place second and third in their sections over the course of several years. One even placed “fifth in fleet” out of more than 100 boats in one race! (If you’re not familiar with sailing, these are all huge accomplishments.)
When asked what it takes to finish, much less win, the longest, annual freshwater sailing race in the world, Linda emphasizes four things: the team dynamics, stamina, strategy, and skill.
The stamina is something she built up after scrambling across the deck every time she had to turn or tack the sails to keep the boat from heeling up or the deck from slanting too much. (Although we would imagine that’s also a great balance exercise.) And she has refined her skills and strategy over time through a combination of sailing lessons and personal experience.
“Like most things in life, you just don’t know what you don’t know until you’re out there in the thick of it. With so many variables at play each time you set sail – including the wind, weather, waves and crew experience – it’s hard to apply textbook learnings to every situation. Although the basics taught during the numerous training and safety courses I took proved very valuable, especially early on.”
While you might think that sailing in the Windy City is a breeze, Linda assures us that it doesn’t come without its challenges. One of them being the fact that you’re at Mother Nature’s mercy.
While the Windy City might be famous for its inclement weather, calm wind conditions occur more often than you might think in Chicagoland. There’s a surprising stillness that can set in over the water and turn boats into sitting ducks, especially during competitions since the engine can’t be turned on except to recharge a battery or in the case of an emergency. (This is when sailing really becomes like camping, because the chaos of competition disappears for a bit and you get to sit back and enjoy the big beautiful sky above. Until the winds pick up, at least. Then it’s game on.)
Then again, strong winds aren’t a sailor’s friend either, as Linda quickly realized.
“You won’t really know how to ‘weather the storm’ until you’ve literally weathered a storm, such as a bow echo,” Linda explained.
Recognizing how to handle the boat and adjust the sails when Mother Nature is pitching one extreme or the other comes with time and a lot of trial and error. The more weather conditions you’re exposed to during training and races, the easier it will become to capture or sustain a performance edge in any situation.
Of course, sailing is very much a team sport as well. So, the collective intelligence, experience and skill makes a big impact on the outcome during races, especially when you’re using a 24/7 watch system nonstop for two to three days at a time.
Although repeatedly competing in – and winning – the “Mac” may seem like enough to demonstrate Linda’s mental and physical prowess, it is actually just one example of how Linda has been living the rugged life on the water these past two decades.
She has also bravely crossed from Bermuda to New Jersey to deliver a boat back to the U.S. for a friend and jet-set to places like the U.S. and British Virgin Islands, New Orleans and Tampa, Florida to crew different sized boats in various local competitions. (The biggest boat she has crewed was 50 feet; the smallest was 15 feet.) Each experience brings more thrills and excitement than the last.
No matter where life takes her next, Linda believes that single random decision to try something new on vacation was a blessing in disguise – one for which she is forever grateful.
If you’ve ever had an inkling to learn how to sail – or you just like camping and water like Linda – then she recommends that you head down to the harbor and hop on a boat.
During peak season, which is mid-May through mid-September in Chicagoland, crews are constantly looking for people to “sit on the rail” during practice runs and casual races. The added weight helps to keep the boat flat. So, all you really need to do is show up at the harbor on a Wednesday night casual sail and someone will likely welcome you aboard.
“Before signing up for a keel-boat class, I always tell people to get out on a full-sized sailboat to see if they even like being on the boat, much less crewing one,” Linda added. “Some people find that they prefer to just cruise rather than compete. Others unfortunately learn that they just don’t have the sea legs (or a tolerant stomach) to be out on the water when there’s even the slightest chop. Sea sickness is real! Better to find out before you buy a boat or spend a lot of money on lessons, though, right?”
And if you think that sailing is out of reach because you live somewhere seemingly “land-locked,” remember that lakes are sailboat friendly and keel boats aren’t that big. You might have more access to the sport than you realize.
So, take a moment now to look up “sailing” and your city or town. See what opportunities there may be to experience “camping on water” and commit to giving it a try at least once.
Even if you don’t love it, all is not lost.
A single sailing endeavor can teach you valuable life skills that could benefit your personal and professional relationships, as Linda points out. For example, sailing teaches you how to collaborate with others – especially in stressful, fast-paced situations – and how to maintain mutual accountability to ensure success!
That alone makes it worthwhile, in our opinion. See you on the water?!
The “Your Edge” Blog Team is comprised of content curators and editors from Zebra’s Global PR, Thought Leadership and Advocacy team. Our goal is to connect you with the industry experts best-versed on the issues, trends and solutions that impact your business. We will collectively deliver critical news analysis, exclusive insights on the state of your industry, and guidance on how your organization can leverage a number of different proven technology platforms and strategies to capture your edge.
Are you a Zebra Developer? Find more technical discussions on our Developer Portal blog.
Looking for more expert insights? Visit the Zebra Story Hub for more interviews, news, and industry trend analysis.
Use the below link to search all of our blog posts.
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.