Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
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Zebra’s technology solutions for department stores and specialty stores, feature hardware and software for retail management and workforce management.
Zebra’s omnichannel fulfillment technology solutions, feature hardware and software for timely order processing across channels and unified customer experience.
Zebra’s retail inventory management solutions, feature hardware, software and supplies for optimizing inventory management and demand forecasting.
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Zebra’s customer experience technology solutions, feature hardware and software for delivering personalized retail experiences and self-service capabilities.
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Zebra’s associate engagement technology solutions, feature hardware and software for shift scheduling, task management, and team communications.
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Zebra’s hospital technology solutions, feature hardware and software for automating health system processes, reducing errors, and ensuring compliance.
Zebra’s patient registration technology solutions, featuring hardware, software, wristbands, and supplies improve patient identification for safer registration.
Optimize critical assets with Zebra’s healthcare asset tracking technology solutions, featuring hardware and software for ensuring equipment readiness.
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Reduce lab errors with Zebra’s sample identification technology solutions, featuring hardware, software, labels, and supplies for accurate sample and specimen labeling.
Improve pharmacy workflows with Zebra’s pharmacy automation technology solutions, featuring hardware, software, labels, and supplies to reduce medication errors.
Zebra’s point-of-care solutions, feature hardware, software, and supplies for mobile access to critical information, patient ID, specimen collection and labeling.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Streamline operations with Zebra’s automotive manufacturing technology solutions, featuring hardware and software for reducing downtime and improving processes.
Optimize processes, assembly and supply chain efficiency with Zebra’s electronics manufacturing technology solutions, featuring hardware and software.
Boost production with Zebra’s food and beverage manufacturing technology solutions, featuring hardware and software for compliance and quality monitoring.
Achieve excellence with proactive quality management. Use Zebra’s solutions for precise root cause analysis and quality assurance.
Achieve seamless production with Zebra’s manufacturing WIP solutions, featuring hardware and software for tracking products and spotting bottlenecks early.
Ensure efficiency with Zebra’s material handling technology solutions, featuring hardware and software for automating systems to prevent delays.
Optimize operations and gain inventory and shipment data with Zebra’s supply chain visibility technology solutions, featuring hardware and software.
Boost performance with smart digital solutions. Equip your team with Zebra’s AI-powered tools for real-time guidance and efficient workflows.
Drive efficiency with Zebra’s unified communications solutions, featuring hardware and software for connecting teams for seamless operations.
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Improve efficiency with Zebra’s cross docking technology solutions, featuring hardware and software for real-time tracking and automating scanning and labeling.
Zebra’s order processing technology solutions, feature hardware and software for shipping optimization, order tracking, data analysis and better inventory control.
Zebra’s warehouse inventory management solutions, feature hardware and software for inventory tracking, space utilization, and data-driven insights.
Zebra’s inbound logistics technology solutions, feature hardware and software for inventory management, order fulfillment, and better visibility of shipments.
Zebra’s reverse logistics technology solutions, featuring hardware and software for better visibility and streamlining receiving, sorting, and managing returns.
Enhance deliveries with Zebra’s outbound logistics technology solutions, featuring hardware and software for ensuring timely, precise shipments.
Zebra’s warehouse asset management technology solutions, featuring hardware and software for improved visibility and control of asset movements.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra’s printing, scanning and tracking technologies for public sector healthcare help ensure delivery of the best possible care for optimal health outcomes.
Zebra’s law enforcement and first responder technologies – scanners, tablets and mobile computers – give you real-time, accurate situational awareness.
Zebra’s asset tracking and data capture technologies empower federal civilian agencies to operate more efficiently and effectively.
Zebra’s printing, scanning and mobile computer technology gives state and local government agencies the tools to provide services quickly and efficiently, making the best use of resources.
Zebra’s military and Department of Defense (DoD) barcode printing and asset tracking technologies increase visibility into assets, personnel and equipment, for faster, more efficient and secure operations.
Create a safe and secure environment on campus with Zebra’s ID printing and tracking solutions.
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Let Zebra show you how our transformative emergency response technology can be your best ally in serving the public.
Zebra’s asset management devices for local and federal government enable agencies to track and manage total asset inventories.
Zebra’s identity management technologies for government include secure ID card printing, mobile fingerprint collection, document scanning, CAC card verification, personnel validation and more.
Zebra’s inspection and code enforcement technology provides fast accurate options for ensuring compliance.
Zebra’s disaster and emergency management mobile technologies allow for real-time communication for onsite assessment, asset tracking and identification, and inventory control.
Zebra’s mobile logistics solutions for military supply chains keep operations moving smoothly around the clock.
Manage the inventory of your military commissary and exchange service with Zebra’s practical and rugged inventory management printers and scanners.
Zebra’s MRO solutions enable personnel to access work orders and maintenance histories, track parts and inventories, and complete necessary documents.
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Zebra’s electronic citation (E-citation) solutions provide enforcement officers with fast, accurate options for electronic ticketing.
Zebra’s ID card printers and scanners allow for high volume license printing and processing of drivers, marriage, insurance and wildlife licenses.
Zebra’s Communications & Collaboration solutions enable a safer, more informed field workforce, for both routine operations and emergency response.
Zebra’s situational awareness solutions for public safety include an array of purpose-built mobile computers, rugged tablets, visibility and support services enable a fully customized solution for your agency’s needs.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
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Zebra's card printing solutions allows for fast, on-demand printing of room access keys, VIP badges, loyalty, membership and gift cards
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Zebra provides food label solutions for restaurants, hotels and more. Our labels meet local regulations for direct and indirect food contact.
Zebra's restaurant mobile POS and ordering devices can increase your restaurant sales, enhance server productivity, and increase guest satisfaction.
Zebra's food safety hardware and software keep your guests safe and enable you to automate food safety procedures, reducing the odds of spreading food-borne illness.
Zebra's QSR software can enable you to increase inventory counts, scan guest loyalty apps, decrease wait times and increase customer satisfaction.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Enable field workers to perform pre-sales, sales, route accounting activities and more effectively interact with customers.
Instant access to technical specs and inventory helps improve customer satisfaction.
Mobile computers and printers ensure accurate chain of custody handoff during pick-up and delivery.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's mobile computing portfolio is designed to help utility companies improvement the management and lifecycle of their assets.
Zebra's mobile devices enable your entire staff, from call center representatives to field technicians, to deliver enhanced customer service through the use of mobile technology.
Zebra's rugged mobile technology solutions provide the field dispatch and routing tools needed to accelerate in-field operations. Learn More.
From first call through incident investigation, Zebra ruggedized mobile solutions enable emergency response personnel to serve public safety and utilities industries more effectively with industry-leading mobility strategies.
Zebra's rugged mobile devices provide your field teams and contractors with complete situational awareness to meet customer service needs.
Zebra's mobile computing solutions provide utilities companies with the tools needed for advanced GIS asset mapping of in-field infrastructure.
Zebra's mobile computing portfolio features tools to help you upgrade processes such as digitizing record inspections to speed up efficiencies. Learn More.
Zebra's mobile computing solutions specialize in the real-time, data-powered mobile workflows to help utility companies with inventory management. Learn more.
Zebra's rugged HazLoc mobile devices help optimize your critical operations with safety as a top priority. Learn More.
Zebras field-certified rugged mobile devices connect oil and gas field workers to real-time critical data. Learn More.
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Zebra's mobile work order management technology allows you to leverage your existing systems to your operations perform at their very best. Learn More.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
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Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
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Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritized task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
*This post was contributed by Shawn K. Stevens, food industry attorney and a founding member of Food Industry Counsel, LLC, one of the few law firms in the world that represents food industry clients exclusively.
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As the year 2020 has taught the food industry and consumers alike, the global food supply chain can be disrupted at any time by any number of different incidents leading to a range of unforeseeable consequences. Some are more subtle, caused by an isolated shipping accident or a natural disaster affecting only a limited geographical area. Others can be far more visible and widespread, affecting global supply chains that serve all countries.
COVID-19 is a prime example. As the novel virus spread throughout the world, causing borders to close, workers to quarantine and food facilities to shutter, industries and consumers equally faced chaos and confusion. Consumers hoarded product, and manufacturers could not keep up with demand. Both perishable and non-perishable goods became scarce, and consumers, the media and world leaders became fearful that supply could not meet demand. For a period, the global food supply chain fractured, and there was no preplanned response. Had the global food supply chain predicted and planned for such a crisis, the most recent crisis would likely have been averted or substantially tamed.
A carefully thought out food supply chain strategy is critical for success, regardless of whether the supply chain is being strained by a subtle or far-reaching crisis. Even during routine day-to-day operations, seamlessness requires planning. In turn, seamlessness leads to efficiencies and cost savings. Cost savings benefit consumers, industries and economies.
Whether driven by an unexpected emergency or by natural market pressures and demands, shortages of certain commodities and food products can and do occur. Globally, consumer confidence is driven in large part by both the quality and safety of desired foods as well as their availability. Lack of quality, safety and/or availability will adversely impact consumers’ perceptions and loyalty to struggling brands. If a brand owner cannot satisfy demand in the absence of a crisis, no loyalty will be found in the midst of a crisis. Those who can satisfy demand during crises will increase and strengthen existing consumer loyalty – and gain increased market share.
For this reason, it is important that all food companies (including retailers, distributors and manufacturers) deeply invest in – and then further develop – robust supply chain protections. All food companies should build actual and contingent supply chains that focus on diversification, resiliency and reliability. If supply chain pressures (from whatever source) occur, those companies that have developed contingency plans and have diversified will be able to quickly and efficiently shift their purchase needs to their alternative suppliers, thus maintaining a constant and reliable supply. Those companies will also be better positioned to deprive their competitors the ability to absorb, for themselves, any limited or remaining supply.
In addition to expecting unwavering availability of the basic commodities, consumers are increasingly demanding more product choices, additional variations, faster availability and lower prices. Such simultaneous demands are placing additional stressors on manufacturers, which are increasingly feeling pressure to maximize production levels and push manufacturing systems to their limits. In many cases, food processors and manufacturers are being pushed to the point of failure, thus compromising food quality and food safety, often with serious or even catastrophic consequences.
While demanding more options, consumers globally are also demanding more transparency. Consumers increasingly want to know where their food was grown, harvested, processed, distributed and sold before it reaches their tables or homes. In turn, this growing chorus of consumer desires will likely lead to a profound and revolutionary effect on the food industry. While consumers overwhelmingly desire transparency, and the food industry increasingly wants to deliver transparency, the continued strain on the supply chain and perceived lack of systems to achieve this goal make it seem elusive. This is why segments in the industry are working diligently to develop digital supply chain solutions to provide improved holistic traceability, heightened food quality assurance and greater food safety accountability.
Additional transparency in the food supply chain will likely garner additional consumer trust and impact on consumer buying behavior. At its most basic level, this is because consumers want to know where their food comes from. According to Zebra’s Food Safety Supply Chain Vision Study, the top two most important factors to consumers are:
According to the same study, two-thirds of consumers also want access to accurate, up-to-date information about where their food is sourced or manufactured. With recalls and outbreaks continuously in the news, a majority of consumers (51%) cite fear of foodborne illness and disease as the reason to learn more about where their food comes from. Others are curious about the source, quality and safety certifications because of their organic preferences or concerns about genetically modified organisms (GMO). All of these are legitimate and expected desires.
Yet, many organizations remain unable to provide transparency to consumers, thus diminishing overall market confidence. Indeed, 83% of consumers reported that the industry has an important role to play in food safety. But only 22% of consumers say they have complete confidence in the safety of their food based on all of the information currently available to them. At the same time, while 69% of food and beverage industry decision makers say the industry is prepared to manage food traceability and transparency, only 35% of consumers agree that the industry is prepared.
In addition to satisfying consumers, regulatory bodies worldwide continute to demand more robust traceability capabilities from the food industry. By way of example, the U.S. Food and Drug Administration (FDA) recently released a new proposed rule, “Requirements for Additional Traceability Records for Certain Foods,” that would require certain food companies to follow heightened traceability requirements. This proposed rule was announced as part of the FDA’s New Era of a Smarter Food Safety Blueprint. The purpose of the rule is to enable the FDA to better track and solve emerging foodborne illness outbreaks and other food safety issues. The new requirements mandate that certain food companies establish and maintain records containing Key Data Elements (KDEs) associated with different Critical Tracking Events (CTEs). While the rule does not specifically require digital systems or solutions, it implicitly suggests that digital supply chain solutions may ultimately become the best and only solution. Moreover, such solutions have become increasingly critical given that companies are continuously challenged during recalls to identify, contain and dispose of all affected product.
Enhanced traceability also has increased importance now that additional regulatory scrutiny is being brought to bear on companies worldwide for allergen control purposes. Globally, allergen control continues to create one of the largest challenges for the food supply chain. Whether the Food Allergen Labeling and Consumer Protection Act in the U.S., Natasha’s Law in Europe, or countless other laws adopted globally, food companies will increasingly be expected, from farm-to-fork, to better control for the existence (or nonexistence) of allergens in their products. Working to satisfy such requirements and expectations through enhanced traceability and transparency will ensure less regulatory scrutiny and greatly enhance consumer confidence.
In turn, increased and enhanced transparency will also lead to more efficient operations, better risk mitigation, increased brand loyalty and trust and, ultimately, a positive impact on the bottom line – whether measured by the return on investment (ROI), gained value, market share or business growth. Indeed, when issues arise, those issues can be traced immediately to the source. Once identified, they can be corrected expeditiously, and recurrence can be prevented.
Consumers will grow more confident in those brands that can quickly acknowledge and resolve a problem. Consumers will also become more confident in those brands that can quickly and confidently say, because of their digital traceability capabilities, that they are not a part of the problem. Ultimately, true visibility offers quantifiable benefits in many categories. In addition to increased efficiencies and the ability to anticipate, predict or prevent a problem, better transparency will have a positive impact on consumer confidence, loyalty and trust.
The creation of a successful supply chain program requires a commitment from company leadership. If company leaders are compassionate toward food traceability (which they should be, because consumers are), then they should make a commitment to investing in enhanced traceability capabilities, and then communicate that compassion and commitment within the organization (to middle management and employees) and externally (to customers, consumers and even regulators). Doing so will create a culture of traceability that will quickly be embraced by the consuming public.
First steps in this journey include identifying those technologies and supply chain solutions which exist and can be quickly developed, refined or employed to enhance overall traceability. The key drivers for such technology investments include gaining a competitive advantage, producing safer food and streamlining overall operations. Indeed, Zebra’s Food Safety Supply Chain Vision Study revealed that 90% of industry decision makers believe investments in technology geared toward improving safety and traceability would provide their businesses with a competitive advantage. Most (51%) also believe that technology-led food tracking and transparency are capable of keeping consumers informed, which will instill trust and brand loyalty and enable operational efficiencies for businesses throughout the food supply chain. Food and beverage industry decision makers also say that the top challenges they currently face include:
Notably, 93% of industry decision makers say they’re planning to increase investments in food monitoring tools within the next year.
Once equipped with the right technology, all food companies can then progress to adopting more predictive models for their supply chain operations. Industry decision makers are expecting to operate more predictively from a reported 13% today to 21% in 2025, which is a 62% increase over the next five years. Interestingly, 31% of industry decision makers currently use radio frequency identification (RFID) tags to improve traceability, but 41% of industry decision makers believe that they improve traceability. Thus, in the short-term, we expect companies that are not yet using RFID tags to invest in this and similar traceability technologies. If they follow through, the majority of food companies would actually be employing such track and trace technologies, rather than merely contemplating the benefits of making such a move.
In addition to RFID tags and readers, other emerging technologies that are likely to gain traction in the coming years include temperature-sensitive labels, blockchain, artificial intelligence (AI), Internet of Things (IoT)-based sensors, real-time location trackers and predictive analytics. While some current overall challenges include a lack of global uniformity of digital systems and system integration, there are already solutions being developed and implemented to resolve these challenges.
Traceability and transparency are the future of the food supply. Companies that are unable to demonstrate robust and effective traceability and transparency capabilities will likely become less and less desirable in this rapidly evolving market. All companies should begin working now to:
Doing so now will increase visibility and operational efficiency, better manage supply availability and inventory, and, if advertised to customers, improve customer confidence and loyalty.
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Editor’s Note:
Download Zebra’s full Food Safety Supply Chain Vision Study report now to learn more about the food industry’s current and planned usage of track and trace technologies as well as the motivations for making such investments.
Curious how Zebra’s technology solutions can help you increase supply chain visibility and improve compliance with food quality monitoring and safety measures? Contact us here or visit our website.
Shawn Stevens is the founding member of Food Industry Counsel. Shawn is a nationally recognized food industry lawyer working throughout the U.S. and abroad with food industry clients – including the world’s largest growers, processors, restaurant chains, distributors and grocers – helping them protect their brand by complying with FDA and USDA food safety regulations, reducing food safety risk, managing recalls and defending high-profile food safety cases.
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