Zebra Technologies Appoints Seo Heejung as South Korea Country Lead

Experienced leader set to drive Zebra’s growth and market leadership in South Korea

SEOUL, South Korea – April 10, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced the appointment of Seo Heejung as Sales Leader for South Korea. Heejung has been serving as the Interim Sales Leader since March 2024, demonstrating exceptional leadership and a deep understanding of market dynamics that have positioned Zebra for continued success.

In her new role, Heejung will lead Zebra’s sales strategies and teams in South Korea, ensuring alignment with corporate objectives and fostering growth. Her tenure as interim leader has been marked by significant achievements, including maintaining Zebra’s position as a market leader in Data Capture Solutions (DCS) and Asset Tracking Solutions (ATS), while also expanding its share in Enterprise Mobile Computing (EMC).

“We are thrilled to appoint Seo Heejung as our Sales Leader for South Korea,” said Christanto Suryadarma, Sales Vice President for Southeast Asia (SEA), South Korea and Channel APJeC, Zebra Technologies. “Her strategic vision and proven track record in driving growth through new partnerships and close customer relationships make her the ideal leader to further expand our business in South Korea.”

“I am excited to lead Zebra Technologies’ South Korea team in driving innovation and growth,” said Heejung. “We are focusing on asset visibility, intelligent automation, and a connected frontline to drive improved outcomes for our customers. As showcased at the recent Smart Factory Expo, Zebra’s comprehensive portfolio including machine vision, fixed industrial scanners and other advanced solutions are designed to transform workflows by streamlining operations and enhancing real-time decision-making.”

Heejung joined Zebra Technologies in 2011 serving as Zebra South Korea’s Senior Channel Account Manager for most of her tenure, driving growth of Zebra’s partner network through strong relationships. Heejung holds a Bachelor’s degree in Library, Archive, and Information Studies from Pusan National University, South Korea, and a Master’s degree in Computer Science from Newcastle University, UK.

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ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers, and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

Media Contacts:
Daniel Chan
Zebra Technologies  
daniel.chan@zebra.com

Sunny Relations (KRzebra@sunnypr.co.kr)
Kelly Bahn       02-2084-9224 / kelly@sunnypr.co.kr
Hailey Jung      02-2084-9112 / hailey@sunnypr.co.kr

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