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Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
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Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Rack Room Shoes Achieves 95% Task Completion Rate with Zebra Technologies Workcloud Software
Retailer will showcase how it leverages Zebra to streamline store operations and associate task communications
LINCOLNSHIRE, Ill. – Jan. 13, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA) a global leader in digitizing and automating frontline workflows, today announced Rack Room Shoes is operating with greater efficiency leveraging Zebra’s Workcloud Task Management software and mobile computing solutions. The retailer will demo the positive impact these technologies are having on its retail performance in booth #3303 at NRF 2025 Retail’s Big Show on Jan. 12-14, 2025, at the Jacob K. Javits Convention Center in New York City. Rack Room Shoes CIO Brian Minnix will also present in a Big Ideas Session: “Walking the Talk with Effective Task Management” on Jan. 13 at 1:30 p.m. ET – Expo Level 3, Stage 3.
For a century, Rack Room Shoes, with more than 500 stores across 36 states, has been committed to offering high-quality, brand-name footwear at competitive prices while ensuring exceptional customer service. To maintain its commitment, the retailer needed to streamline its operations and overcome communication bottlenecks so its store associates could be more productive and accelerate task execution.
Communication between corporate and store employees previously occurred exclusively via email. This made it very difficult to convey any changes after communications were sent, so store teams would often execute tasks based on outdated directives and struggle to forecast daily work. Rack Room Shoes selected Zebra Workcloud Task Management software to make it easy for store employees to see assigned tasks in a calendar view on their Zebra mobile devices. Corporate teams can also monitor stores’ task completion progress in the same software app.
“Having the right technology is central to delivering a modern store experience to our customers, and working with Zebra Technologies has had a positive impact on our store operations,” said Brian Minnix, CIO, Rack Room Shoes. “Despite a fourfold increase in task volume since 2018, our efficiency has soared, with task completion rates reaching 95% since adopting Zebra’s integrated solutions. Zebra’s software and mobile computers have empowered our store associates to perform at a higher level, allowing them to concentrate on what is most important, elevating customer service.”
According to Zebra’s 17th Annual Global Shopper Study, seven in 10 shoppers say it is difficult to find an associate to help them in stores and are concerned about the lack of help they receive. The study also found nearly 90% of retailers and associates said getting the right communications to the right people is a challenge, and managers often struggle to determine if essential work has been completed.
Mobilizing store teams with Zebra’s Workcloud Task Management software and mobile computing solutions has helped Rack Room Shoes ensure associates remain visible, accessible, and uninhibited on the store floor.
“We are happy to see Zebra’s software and mobile computers unlock so many opportunities for Rack Room Shoes teams to better serve their customers,” said Suresh Menon, Senior Vice President and General Manager, Software Solutions, Zebra Technologies. “We look forward to continuing to work with Rack Room Shoes to further engage mobilized associates, streamline communications, and consistently improve shoppers’ experiences.”
KEY TAKEAWAYS
- Rack Room Shoes’ operational efficiency has soared, with task completion rates reaching 95% since deploying Zebra Workcloud Task Management and mobile computing solutions.
- On Jan. 13 at 1:30 p.m. ET, Rack Room Shoes CIO Brian Minnix will host an NRF Big Ideas Session: “Walking the Talk with Effective Task Management” to share the wider impact these technologies have had on store operations.
- Hear more about the impact of Rack Room Shoes’ collaboration with Zebra in this video and podcast.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the tools to help businesses grow with asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.
Media Contact:
Michael Gilhooly
Zebra Technologies
+1-708-814-5281
michael.gilhooly@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.