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RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
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The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
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Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Iperal Optimises Costs and Shopper Experience with Zebra Technologies Self-Scanners
Italian retailer responds to customer demand for improved convenience with PS20 fleet
BOURNE END, England – 16 July, 2024 – Zebra Technologies Corporation (NASDAQ: ZBRA) a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced it has helped growing Italian supermarket and hypermarket chain Iperal Supermercati S.p.a. meet its customers’ demand for in-store, self-scan mobile devices, resulting in drastic improvements in customer satisfaction and cost optimisation.
“Shoppers can get their shopping done faster, and we’ve simplified operations so our employees can focus more on helping customers,” said Claudio Vettore, Systems, Processes and Digital Marketing Director, Iperal. “We’re now able to deliver excellent customer service with a lower resource requirement while looking after our shop floor workers.”
Iperal wanted a technology solution to further elevate its status as a provider of shopping experiences that put customers first, tackles resource challenges during rush hours, and improves store operations and overall customer satisfaction. “It became clear to us that more of our customers wanted the ability to self-scan during their shopping experience,” said Vettore. “We wanted to be the benchmark for a customer-centric self-scanning service.”
With a recommendation from Zebra Premier Solution Partner, BarWare, Iperal selected Zebra’s PS20 Personal Shopper Series terminals and CC6000 Customer Concierge interactive kiosks. The devices are remotely monitored and managed with Zebra’s VisibilityIQ™ Foresight solution for constant control of the device fleet.
When customers first use the PS20, they are asked to register on the interactive kiosk and scan their Iperal card on the CC6000 to unlock their personal shopper device, which they then use to scan items that they place straight into their bags as they shop.
“Our long-standing alliance with Iperal has delivered a truly flexible, efficient approach for its loyal customers through an enhanced checkout process,” said Enzo Tumminaro, Italy Country Manager, Zebra Technologies. “Our Modern Store framework can help retailers address their most important challenges around optimising their inventory, elevating customer experiences and improving retail assistant engagement.”
Almost 40% of Iperal shops now offer scan as you shop options, and Vettore’s team is looking to add five more locations to its roster.
KEY TAKEAWAYS
- Italian supermarket and hypermarket chain Iperal turned to Zebra to meet customer demand for in-store self-scan mobile devices.
- Iperal selected Zebra’s PS20 Personal Shopper Series terminals and Customer Concierge CC6000 interactive kiosks to further elevate the shopping experience.
- Results include significant improvements in customer satisfaction, cost optimisation, and reduced burdens on employees. Read the case study here.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, X and Facebook, and check out our Story Hub: Zebra Perspectives.
Media Contact:
Anthony Ozimic
Zebra Technologies
+44 (0)7392 861491
anthony.ozimic@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2024 Zebra Technologies Corp. and/or its affiliates.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2024 Zebra Technologies Corp. and/or its affiliates.