Zebra Technologies Empowers First Responders with Channel Public Sector Specialisation

Programme expands Zebra partners’ use of technology to solve problems for public sector customers

BOURNE END, England – March 17, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, has renewed its commitment to equip emergency services first responders with the solutions they need to protect and serve the public, by launching a new public sector specialisation programme in EMEA.

The new specialisation will support highly specialised channel partners focused on critical communications, asset tracking, and mobile digitalisation projects in the public sector, particularly public safety, central government and defence.  

“The specialisation reinforces our commitment to public sector organisations and services and will catalyse our specialist public sector channel partners to be successful,” said Lars Schmermbeck, Vice President of Channel, EMEA, Zebra Technologies. “The future of public safety relies on technology-driven efficiency, proactive decision-making, and secure, interoperable communication to empower first responders when every second counts.”

Zebra’s channel team has designed the programme to help its partners better serve customers and solve more of their challenges with the right mix of partner support, including hardware and software solutions that meet the asset tracking, mobile digitisation, and critical communication needs of customers.

Those solutions include rugged, purpose-built mobile technology that empowers law enforcement, emergency responders, and government agencies with real-time data, secure, mission-critical communication, and seamless interoperability.

Zebra Business Partner and Registered Independent Software Vendor (ISV) Partner, Nuffield Technologies Ltd. is a UK-based mobile computing and data capture specialist with over a decade of experience in the defence sector. “We understand the complexities of working with the public sector, such as through life security and compliance requirements, and by participating in this specialisation programme, we’ll be able to further showcase our expertise in serving the public sector and procurement decision-makers across EMEA,” said Helen Craig, Managing Director, Nuffield Technologies Ltd.

Reducing waste, preventing loss, and demonstrating transparent resource management are also benefits of Zebra’s public safety offering for customers, helping ensure taxpayer funds are used responsibly while enhancing emergency response capabilities.

SELECTRIC Nachrichten-Systeme GmbH is a Zebra Business Partner and a provider of critical infrastructures for radio and mobile communications to emergency services in Germany. “Public safety is one of our key public sector verticals, and we’ll be able to better continue our mission of helping to protect the public thanks to closer cooperation with and support from Zebra,” said Hendrik Pieper, Managing Director, SELECTRIC Nachrichten-Systeme GmbH.

The programme is open to all eligible Zebra PartnerConnect members working within public safety, defence and government in EMEA. Expanding on the programme initially launched in North America in 2022, this programme gives participants access to a wide range of business, sales, marketing, and benefits designed to help them work more successfully with Zebra.

KEY TAKEAWAYS

  • Zebra has expanded a specialisation programme to give public safety providers in EMEA the right partnerships to deliver their mission.
  • All eligible Zebra PartnerConnect members will have access to a wide range of business, sales and marketing resources designed to help them work more successfully with public sector customers and Zebra.
  • Read more about Zebra’s public sector solutions here.

ABOUT ZEBRATECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.

Media Contact:
Anthony Ozimic
Zebra Technologies
+44 7392 861491
anthony.ozimic@zebra.com

Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com

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