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Zebra's public sector technology solutions enhance decision-making, streamline operations, and safeguard communities with advanced software and rugged hardware.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
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Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
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Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
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Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
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Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
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Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
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Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Dimar Group Cuts Operation Time in Half with Zebra Intelligent Automation Solutions
Handheld devices with AI-powered dimensioning software deliver benefits across logistics and front-of-store operations
BOURNE END, England — April 28, 2025 — Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced that Dimar Group has cut workflow times by up to 50% with a new intelligent automation solution built on a fleet of Zebra TC53 mobile devices with integrated Zebra Dimensioning Mobile Parcel software.
The Dimar Group employs over 4,000 people across 125 sales locations in Italy and owns more than 100 retail stores across the country, including supermarkets, mini-markets, hypermarkets, discount stores, and e-commerce services.
Its frontline logistics operators need precise external packaging and sub-packaging dimension measurements from suppliers with a high level of data accuracy and precise audits of product shipments so items are correctly stored in the warehouse and properly positioned on shop floors.
Previously, its operators were manually recording package dimensions, risking data entry errors and wasting time. To achieve the level of inventory accuracy and visibility needed, Dimar collaborated with Lexter Italia, a Zebra Premier Solutions Partner and Zebra Technologies.
“We wanted our logistics operations to be smarter and more automated, particularly for measuring the size of packages,” said Livio Bernocco, CIO, Dimar. “This visibility is essential for calculating and forecasting volumes of goods as well as optimising materials and their related management, transportation and associated costs.”
Dimar selected Zebra’s handheld TC53 mobile computers with integrated Zebra Dimensioning Mobile Parcel software built on time-of-flight sensor technology and Zebra’s proprietary artificial intelligence (AI) algorithms which work together to virtually reconstruct and measure items. The Mobile Parcel software can capture the dimensions of standard cuboidal parcels and irregular non-cuboidal items.
This intelligent automation solution gives workers access to information and applications required to efficiently manage logistics. It provides reliable shipping volume calculations and optimises costs and activities via a user-friendly, application programming interface (API) that integrates the capture of parcel dimensions into enterprise warehouse management systems.
“These AI-powered devices integrated with our management system allow Dimar to unify and improve data maintenance and eliminate manual data entry which has reduced our measurement times by 50%,” said Bernocco.
Each Zebra mobile computer registers up to 50 measurements per week; it simplifies and safeguards the quality of operational data with logistics portals automatically updated in real time. This enables more efficient and accurate goods storage and transportation as well as stock optimisation.
“Logistics teams play a key part in ensuring stores and consumers get what they need,” said Enzo Tumminaro, Country Director, Zebra Technologies. “Dimar has selected a solution that is making the job easier for workers and keeping customers happy. The right automation investment and partners can make a big impact on frontline operations.”
In the front of stores, Dimar introduced Zebra TC52 handheld computers for retail associates responsible for supermarket electronic labelling. Meanwhile, its store managers use Zebra TC21 and TC22 devices to receive information from stores, process the data with web services in real time and stay connected to each other.
The robustness and adaptability of Zebra’s software development kits (SDKs) enable Dimar to customise the application and features needed, and additional integrations provide Dimar with more functionality and greater control over point-of-sale terminals. The new solution also means simpler and faster enrolment, configuration, device fleet management, and software updates.
“Previously, the testing phase could last up to a month, but thanks to Zebra it was reduced to a week, and the new rollout enables us to manage devices in an automated, standardised way,” said Bernocco. “This is essential when each point of sale contains approximately 10 terminals, which when multiplied by 125 sales locations results in managing over a thousand devices.”
KEY TAKEAWAYS
- Dimar needed an intelligent automation solution that would deliver accurate package dimension data for its logistics operations for warehouses and stores.
- It collaborated with Zebra and Lexter Italia to implement a fleet of TC53 devices with Zebra Dimensioning Mobile Parcel software using time-of-flight sensors and AI technology. The solution has cut package measurement times by up to 50%.
- Dimar now has standardised and automated management for its fleet of TC52, TC21 and TC22 Zebra mobile computers for store tasks and communication. Read the full case study here.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com.
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Zebra Technologies
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k.fahmy@zebra.com
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.