Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s grocery technology solutions, featuring hardware and software for improving retail shelf management, ordering and replenishment.
Enhance e-commerce operations with Zebra’s real-time inventory and automated workflows. Ensure accurate fulfilment, efficient returns, and seamless service.
Zebra’s technology solutions for department stores and speciality stores, feature hardware and software for retail management and workforce management.
Zebra’s omnichannel fulfilment technology solutions, feature hardware and software for timely order processing across channels and unified customer experience.
Zebra’s retail inventory management solutions, feature hardware, software and supplies for optimising inventory management and demand forecasting.
Enhance transactions with Zebra’s POS technology solutions, featuring hardware, software and supplies for optimising the checkout experience.
Zebra’s customer experience technology solutions, feature hardware and software for delivering personalised retail experiences and self-service capabilities.
Safeguard profits with Zebra’s retail loss prevention technology solutions, featuring hardware and software for enhancing security and product movement visibility.
Zebra’s associate engagement technology solutions, feature hardware and software for shift scheduling, task management, and team communications.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Zebra’s hospital technology solutions, feature hardware and software for automating health system processes, reducing errors, and ensuring compliance.
Zebra’s patient registration technology solutions, featuring hardware, software, wristbands, and supplies improve patient identification for safer registration.
Optimise critical assets with Zebra’s healthcare asset tracking technology solutions, featuring hardware and software for ensuring equipment readiness.
Improve decision-making with Zebra’s Health Information Technology solutions, featuring hardware and software for enabling secure communication and data access.
Reduce lab errors with Zebra’s sample identification technology solutions, featuring hardware, software, labels, and supplies for accurate sample and specimen labelling.
Improve pharmacy workflows with Zebra’s pharmacy automation technology solutions, featuring hardware, software, labels, and supplies to reduce medication errors.
Zebra’s point-of-care solutions, feature hardware, software, and supplies for mobile access to critical information, patient ID, specimen collection and labelling.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Streamline operations with Zebra’s automotive manufacturing technology solutions, featuring hardware and software for reducing downtime and improving processes.
Optimise processes, assembly and supply chain efficiency with Zebra’s electronics manufacturing technology solutions, featuring hardware and software.
Boost production with Zebra’s food and beverage manufacturing technology solutions, featuring hardware and software for compliance and quality monitoring.
Achieve excellence with proactive quality management. Use Zebra’s solutions for precise root cause analysis and quality assurance.
Achieve seamless production with Zebra’s manufacturing WIP solutions, featuring hardware and software for tracking products and spotting bottlenecks early.
Ensure efficiency with Zebra’s material handling technology solutions, featuring hardware and software for automating systems to prevent delays.
Optimise operations and gain inventory and shipment data with Zebra’s supply chain visibility technology solutions, featuring hardware and software.
Boost performance with smart digital solutions. Equip your team with Zebra’s AI-powered tools for real-time guidance and efficient workflows.
Drive efficiency with Zebra’s unified communications solutions, featuring hardware and software for connecting teams for seamless operations.
Achieve excellence with Zebra’s proactive quality management solutions, featuring hardware and software for supporting root cause analysis and assurance.
Gain transparency with Zebra’s manufacturing traceability solutions, featuring hardware and software for tracking products for compliance and quality control.
Prevent downtime with Zebra’s manufacturing asset tracking solutions, featuring hardware and software for efficiently locating equipment and materials.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Protect products with Zebra’s cold chain logistics technology solutions, featuring hardware and software for accurate tracking, monitoring and data logging.
Enhance operations with Zebra’s post and courier technology solutions, featuring hardware and software for package tracking, proof of delivery, and more.
Zebra’s warehousing and distribution technology solutions, feature hardware and software for inventory tracking, order fulfillment, and warehouse automation.
Ensure accuracy with Zebra’s proof of delivery technology solutions, featuring hardware and software for capturing delivery data efficiently.
Improve efficiency with Zebra’s cross docking technology solutions, featuring hardware and software for real-time tracking and automating scanning and labelling.
Zebra’s order processing technology solutions, feature hardware and software for shipping optimisation, order tracking, data analysis and better inventory control.
Zebra’s warehouse inventory management solutions, feature hardware and software for inventory tracking, space utilisation, and data-driven insights.
Zebra’s inbound logistics technology solutions, feature hardware and software for inventory management, order fulfilment, and better visibility of shipments.
Zebra’s reverse logistics technology solutions, featuring hardware and software for better visibility and streamlining receiving, sorting, and managing returns.
Enhance deliveries with Zebra’s outbound logistics technology solutions, featuring hardware and software for ensuring timely, precise shipments.
Zebra’s warehouse asset management technology solutions, featuring hardware and software for improved visibility and control of asset movements.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
With Zebra's Hospitality Communication Solutions, you can enable real-time communications for your hospitality staff with mobile computers and smartphone devices.
Zebra's card printing solutions allows for fast, on-demand printing of room access keys, VIP badges, loyalty, membership and gift cards
Keep track and stay prepared by monitoring and tracking inventory and asset locations with Zebra's restaurant and hotel inventory management solutions.
Zebra provides food label solutions for restaurants, hotels and more. Our labels meet local regulations for direct and indirect food contact.
Zebra's restaurant mobile POS and ordering devices can increase your restaurant sales, enhance server productivity, and increase guest satisfaction.
Zebra's food safety hardware and software keep your guests safe and enable you to automate food safety procedures, reducing the odds of spreading food-borne illness.
Zebra's QSR software can enable you to increase inventory counts, scan guest loyalty apps, decrease wait times and increase customer satisfaction.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Enable field workers to perform pre-sales, sales, route accounting activities and more effectively interact with customers.
Instant access to technical specs and inventory helps improve customer satisfaction.
Mobile computers and printers ensure accurate chain of custody handoff during pick-up and delivery.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's mobile computing portfolio is designed to help utility companies improvement the management and lifecycle of their assets.
Zebra's mobile devices enable your entire staff, from call centre representatives to field technicians, to deliver enhanced customer service through the use of mobile technology.
Zebra's rugged mobile technology solutions provide the field dispatch and routing tools needed to accelerate in-field operations. Learn More.
From first call through incident investigation, Zebra ruggedised mobile solutions enable emergency response personnel to serve public safety and utilities industries more effectively with industry-leading mobility strategies.
Zebra's rugged mobile devices provide your field teams and contractors with complete situational awareness to meet customer service needs.
Zebra's mobile computing solutions provide utilities companies with the tools needed for advanced GIS asset mapping of in-field infrastructure.
Zebra's mobile computing portfolio features tools to help you upgrade processes such as digitising record inspections to speed up efficiencies. Learn More.
Zebra's mobile computing solutions specialise in the real-time, data-powered mobile workflows to help utility companies with inventory management. Learn more.
Zebra's rugged HazLoc mobile devices help optimise your critical operations with safety as a top priority. Learn More.
Zebras field-certified rugged mobile devices connect oil and petrol field workers to real-time critical data. Learn More.
Zebra's mobile technology solutions enable your operators to get real-time remote asset monitoring across your operations. Learn More.
Zebra's rugged mobile computing solutions enable your staff to plan, schedule and complete maintenance and repairs in any environment. Learn More.
Drive successful telecom management with mobile devices designed to meet the demands of public safety and customer service.
Zebra's data-powered mobile technology solutions help you to generate efficiencies across your field service operation in the water industry. Learn More.
Zebra's mobile work order management technology allows you to leverage your existing systems to your operations perform at their very best. Learn More.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritised task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
OCR stands for optical character recognition. Optical character recognition (OCR) is a technology that allows machines to recognize and extract text from images. OCR works by analyzing the structure of characters, recognizing patterns and converting them into machine-readable text. It plays a crucial role in automated systems that scan, sort and label packages. OCR can quickly convert printed or handwritten text into editable and searchable data by recognizing the text within images; this eliminates the need for manual data entry, reduces errors and saves time.
Deep-learning-based OCR is an advanced form of OCR technology that uses deep neural networks (DNNs) to recognize and extract text from images. Deep-learning-based OCR leverages machine learning models to automatically learn and identify patterns in complex data, such as varied fonts, distorted or hidden characters, reflective surfaces or distorted text.
As manufacturing, assembly, packaging and sorting line rates increase to meet greater demand, packages and shipments need to comply with specific labeling standards like 1D and 2D barcodes, product identification numbers, allergen labels and country of origin labeling requirements. OCR automates converting printed or handwritten text into digital data, drastically reducing manual data entry and increasing processing speed, while ensuring compliance and enabling more seamless traceability throughout the supply chain.
Meanwhile, deep learning enhances OCR by using neural networks to recognize complex text patterns, such as varied fonts and handwriting, with high accuracy. In turn, this helps companies meet regulatory requirements, enhance inventory management and improve overall operational efficiency.
OCR helps enhance traceability by automating the extraction and digitization of text from labels, documents, packaging and shipments. By converting printed and handwritten information into machine-readable data, OCR facilitates the seamless tracking of products and shipments throughout the supply chain. This reduces the chances of misrouted or lost packages, leading to greater customer satisfaction and improved profit margins.
OCR can recognize 1D barcodes (e.g., UPC, Code 39), 2D barcodes (e.g., QR codes, Data Matrix), printed and numerical text on packaging, labels, or serial numbers for efficient inventory management. By recognizing these types of codes and digital data, OCR technology ensures accurate and real-time data capture, enabling businesses to monitor and record each stage of a product’s journey from manufacturing to inventory to delivery. Improved traceability with OCR reduces errors, enhances compliance with regulatory standards and provides valuable insights for inventory management, loss and theft prevention and quality control. OCR technology can be crucial in recall situations where specific batches of a product need to be identified and located quickly.
In addition, OCR reduces manual data inputs and the risk of human error. By automating data entry processes and ensuring information is captured accurately, OCR validates that all data points are correct, making tracking and tracing more efficient and reliable. As a result, OCR can help contribute to overall operational efficiency. By automating the extraction and processing of textual information, OCR enables faster document processing, reduces manual intervention and accelerates decision-making processes.
OCR technology significantly enhances record-keeping. Digitization allows for easy storage, quick retrieval and efficient searching of specific data or records. Businesses can thus maintain organized, accurate records for faster decision-making and improved operational efficiency.
Automation in logistics is increasingly important due to the significant growth of e-commerce and global trade, which has led to a surge in the volume of goods being transported. By implementing automated systems in packaging, shipping and inventory management, companies can streamline operations, reduce manual labor and improve accuracy. Automation enhances package sorting, handling and warehouse management, allowing businesses to respond swiftly to customer demands while minimizing errors. As a result, organizations can boost efficiency, optimize resource allocation and maintain a competitive edge in today’s fast-paced market, ensuring timely deliveries and heightened customer satisfaction.
OCR is a technology used to convert scanned documents, PDF files, or images into editable and searchable digital data. Here’s how OCR works when integrated with deep learning:
The use of deep learning for OCR has significantly improved its accuracy, even in cases where the text is in complex formats, distorted, or in different fonts and sizes.
Deep learning models have demonstrated superior performance in character recognition tasks. They can automatically learn and identify complex patterns, making them highly effective in handling variations in fonts, sizes, noise and distortions, or when text might be inconsistent, poorly printed, or degraded.
Deep learning OCR solutions can be set up with relative ease and effectively address automation challenges while improving accuracy, traceability and compliance with labeling standards.
In automotive manufacturing, for example, deep learning models can read Vehicle Identification Numbers (VINs) printed on car parts with greater accuracy, even with inconsistencies in printing or lighting conditions. By minimizing manual error correction and improving overall efficiency, deep learning OCR enhances traceability, compliance with labeling standards and operational productivity across various applications.
Traditional OCR systems face difficulties with variations in font styles, distorted or obscured characters, reflective surfaces and complex backgrounds. Traditional OCR systems require manual setup and training by industrial imaging professionals, making the process more labor-intensive compared to modern solutions like deep-learning-based OCR.
The training process involves several steps. Firstly, inputs (e.g., text or images) are preprocessed to enhance their quality and prepare them for character recognition; this involves noise reduction, image binarization and other steps. The preprocessed input is then segmented into individual characters or text lines. This step separates the characters or lines from each other, making them easier to recognize and analyze independently. Finally, the input undergoes feature extraction, where the system identifies unique characteristics (e.g., contours, strokes, or geometric properties) extracted from each segmented character; these features are distinctive characteristics that help differentiate one character from another.
Due to the need for these multi-step processes, traditional OCR systems often require continuous adjustments and may not be as adaptable to complex or varying input formats.
Yes, Zebra’s DL-OCR software tool can be deployed on a variety of hardware products within Zebra’s portfolio, as well as third-party devices. Some of the supported products include:
In addition, Zebra’s DL-OCR tool can also be used on third-party industrial PCs and vision controllers, making it a versatile choice for various industrial environments requiring advanced character recognition. The DL-OCR tool offers several benefits over traditional OCR methods, such as the ability to read fonts directly out of the box and a learning approach that makes the system more adaptable to various fonts, languages and styles. It also eliminates the need for explicit feature extraction, making it more flexible and less time-consuming to maintain.
To train an OCR system, the process begins with gathering a diverse set of training data. These labeled training images cover various fonts, sizes and conditions. Each image is manually labeled; human operators manually annotate each character in the training images to create a dataset that pairs character features with their correct labels.
The labeled images are used to train a classification algorithm, which learns to recognize patterns in characters, such as strokes, shapes and pixel distributions.
Once the system is trained, it is evaluated using a separate set of test data to measure the system's accuracy and performance. If the performance is unsatisfactory, adjustments can be made to fine-tune the algorithm, improve the quality of training images, or add more data to increase accuracy.
After the desired level of accuracy is achieved, the OCR system can be deployed to recognize characters in new, unseen images. Traditional OCR systems, however, rely on handcrafted features and specific algorithms, making them less flexible compared to modern deep-learning-based OCR, which can handle more variations in fonts, languages and image quality due to its ability to learn patterns directly from raw data without manual intervention.
Artificial intelligence (AI), machine learning (ML) and deep learning significantly improve the efficiency of OCR solutions by automating and enhancing character recognition tasks. Deep learning algorithms can detect irregularities in patterns, even when alphanumeric characters are hard to define using rigid rules.
Deep-learning-based OCR uses DNNs for advanced capabilities in character recognition. DNNs—such as Convolutional Neural Networks (CNNs) and Recurrent Neural Networks (RNNs)—are foundational to deep-learning-based OCR systems.
CNNs and RNNs automatically learn and extract features from characters, reducing the reliance on engineered features. These models can handle a variety of fonts and adapt quickly to new or unfamiliar fonts without extensive manual adjustments. This means OCR systems can manage irregularities and inconsistencies more effectively, such as handwritten text or degraded documents.
However, the process of gathering and annotating large datasets for training deep learning models can pose a challenge to widespread implementation. Training deep learning models requires large, annotated datasets to achieve high accuracy. The process of gathering and labeling these datasets can be resource-intensive. Ongoing research aims to enhance OCR capabilities to handle font changes more efficiently, reduce manual adjustments and improve adaptability to new fonts and text variations. Techniques like transfer learning are being used to leverage pre-trained models on large datasets, allowing for better generalization and reducing the need for excessive training data for each specific font.
Overall, deep-learning-based OCR systems offer superior flexibility and accuracy, making them more robust than traditional OCR solutions.
DNNs, CNNs and RNNs are different types of neural network architectures designed to handle various data types and tasks. All are types of neural networks used in machine learning and deep learning, but they serve different purposes and are designed to tackle different types of data. Here's a breakdown of their differences:
DNN: Deep Neural Networks are the broadest form of neural networks, consisting of multiple layers of interconnected nodes. They are capable of learning complex patterns and can be applied to a wide variety of machine learning tasks, including image recognition, natural language processing and more. DNNs are versatile but may not be as specialized for certain types of data as CNNs or RNNs.
CNN: Convolutional Neural Networks are specifically designed to process grid-like data, such as images or 2D representations. They use convolutional layers to automatically detect important features, like edges, shapes, and patterns, without the need for manual feature extraction. This helps in detecting local patterns or features. Think of convolutional layers like a magnifying glass that scans the image from left to right and top to bottom. As it moves, it performs calculations on the pixels it is currently “looking at” to detect features in the image, such as edges, curves, or parts of an object.
For example, imagine a manufacturer producing car parts with unique serial numbers etched into each component. To automate the process of tracking these parts, the company uses a machine vision system with an OCR engine powered by a CNN. As parts move along the production line, the system captures images and processes them through CNN layers, which scan the images and identify features like the shapes of the serial numbers. The CNN then recognizes these characters, allowing the company to efficiently track inventory and reduce errors. This automated process enhances productivity while minimizing the need for manual data entry.
RNN: Recurrent Neural Networks are designed for sequential data, where the order of information matters, such as in time-series data, sentences, or speech. Unlike CNNs, RNNs have ‘memory’ through recurrent connections that allow them to retain information from previous inputs. This makes them ideal for tasks that involve context or temporal dependencies, such as language modeling or sequence prediction. In OCR, RNNs help by recognizing characters in context, ensuring that characters are correctly interpreted based on the surrounding text.
For example, think of RNNs like you are reading a book. You don’t start over on page one every time you turn a page. Instead, you build on the information you've already read to understand the current chapter. Similarly, RNNs "remember" previous inputs to process sequential data, such as text or time series. This ability to retain context makes them ideal for tasks where understanding the order and relationship between elements is crucial, such as speech recognition or language translation.
CNNs are excellent at spatial pattern recognition (like character shapes in images), while RNNs are better suited for processing sequences (like lines of text) and DNNs serve as a flexible general framework that can be customized for a variety of tasks. For OCR applications, CNNs and RNNs are often combined into hybrid architectures—called Convolutional Recurrent Neural Networks (CRNNs)—to leverage the strengths of both for accurate character recognition and tasks like video analysis and sequential image processing.
A Convolutional Recurrent Neural Network (CRNN) is an advanced AI model that merges the capabilities of CNNs and RNNs. The CNN is responsible for extracting spatial features from images, such as edges or patterns and the RNN processes sequential data, allowing the model to understand the order and context of elements over time. This combination makes CRNNs very effective in tasks like OCR, video analysis and speech recognition, where both spatial and temporal information are critical.
In a manufacturing environment, CRNNs are commonly used for quality control and defect detection, to recognize and interpret the text or patterns on product labels or parts. This is especially useful in industries when precision is key, such as in automobile manufacturing or electronics production.
For example, CRNNs can be trained to recognize and interpret text on labels or small components like semiconductors. These texts or symbols are crucial identifiers that display information such as component values, part numbers, or manufacturer details. A CRNN can be trained to recognize these patterns or text using OCR. The CRNN can identify if a component is incorrectly labeled or if a wrong component has been used based on the extracted text or symbol. Say a certain electronic component should have a specific resistor but a different one is detected; the machine vision system could flag the component for review or removal from the production line.
By automating these tasks, CRNNs help manufacturers improve accuracy, reduce human error and enhance overall efficiency on production lines.
Explore Zebra's Range of Machine Vision and Fixed Industrial Scanning Solutions
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2024 Zebra Technologies Corp. and/or its affiliates.